Amanda Damião Costa Email & Phone Number

Brasília, Distrito Federal, Brasil

• Analista de Mídia Paga• Planejamento e execução de campanhas do Google Ads e Facebook Ads;• Monitoramento da otimização das campanhas de tráfego pago;• Acompanhamento dos resultados de campanhas de marketing;• Parametrização de UTM’s;• Acompanhamento do Google Analytics 4;

Florianópolis, Santa Catarina, Brazil

• Planning and execution of Google Ads and Facebook Ads campaigns;• Monitoring the optimization of paid traffic campaigns;• Competitor analysis and study;• Creation of a content calendar for social media;• Monitoring of performance indicators and metrics for the farmaSesi and alimentaSesi brands;• Creation of campaigns for Influencer Marketing with content creators/influencers;• Monitoring of marketing campaign results;• UTM parameterization;• Monitoring of Google Analytics 4;• Monitoring of segment SEO (trends, news, popular products);

Itajaí, Santa Catarina, Brazil

• Planning and execution of B2B marketing strategies;• Monitoring of Social Media optimization;• Competitor study and analysis;• Tracking of performance indicators and metrics;• Responsible for the inbound marketing platform (RD Station);• Creation of briefings for agencies;• Monitoring of marketing campaign results;• Monitoring of Google Analytics;• Monitoring of segment SEO (trends, news);• Endomarketing actions, internal communication;• Monitoring of rebranding project;• Organization of events and fairs.

Balneário Camboriú, Santa Catarina, Brazil

•Planning and execution of Google Ads, Facebook Ads and TikTok Ads campaigns;• Monitoring the optimization of paid traffic campaigns; • Study and analysis of competitors; • Monitoring of performance indicators and metrics for Hidrabene and Anasol brands; • Responsible for the inbound marketing platform (RD Station); • Creating strategies for capturing and nurturing leads; • Management of the e-commerce platform; • Monitoring the results of marketing campaigns; • UTM's parameterization; • Google Analytics tracking; • Segment SEO monitoring (trends, news, trending products); • Hiring and implementation of RD Station; • Creation of promotional strategies for e-commerce; • Request for e-commerce adjustments and improvements, with IT. During my manager's leave, I supported the team with the following activities starting in May: • Monitoring and managing the team's demands and responsibilities; • Approval of materials and internal investments; • Development of e-commerce campaigns; • Weekly agenda and brainstorming meetings; • Support and development in product launch campaigns; • Feedback for the team; • Alignment and strategy meetings with the TikTok Business Brasil team. Highlight: in the month of July, Hidrabene occupied the 16th place in the ranking of the most popular skincare brands on Instagram globally, competing with 784 other companies (https://www.linkedin.com/posts/jennifer-carlsson_top-200-skincare-brands-trending-on-instagram-activity-6962506417480056832-uCnT?utm_source=linkedin_share&utm_medium=member_desktop_web).

• Hiring CRM tool (Hubspot); • CRM onboarding and Hubspot marketing platform; • Management of products and customer data (according to LGPD); • CRM data parameterization; • Preparation of daily and weekly reports for the board regarding marketing, commercial and promotional campaigns; • Monitoring the performance of the commercial team; • Analysis and evaluation of materials created by the agency; • Internal marketing actions; • Elaboration of texts for blogs, audiovisual scripts, digital content (social networks), email marketing and landing page.

Responsible for contacting and managing large accounts (Burger King, KFC, Havan, Pernambucanas, Cinemark, Spoleto, Lebonton, Studio Z), including:• Contract; • Registrations; • Creating and tracking orders; • Relationship with customers; • Tracking of orders in the production stages; • Control of deadlines and deliveries; • Organization of the board's calendar; • Development of a manual for using and training the commercial team for the ERP system (customer registration and placing orders for production); • Endomarketing actions; • Preparation of weekly and monthly reports of sold orders, acquired revenue and performance of the commercial team for the board; • Coordination, supervision and approval of materials prepared by the agency (visual arts and paid advertisements); • Competition Analysis.

Balneario Camboriu, Santa Catarina, Brazil

Acting in the commercial department with emphasis on marketing, performing:• Customer prospecting via telephone contact; • Elaboration of personas and buyer personas;• Email marketing production;• Customer prospecting via phone contact; • Customer registration (CRM);• Registration of orders via the company's system (Multi ERP and Senior ERP);• Assistance with budgets and commercial proposals;• Follow-up and development of the sector's marketing actions.

Balneário Camboriú, Santa Catarina, Brazil

• Receiving people • Filtering calls • Responding to emails • Archiving documents

Graduate Degree, Branding

Associate'S Degree, Marketing