In 2020 I returned to my design roots. Today I use my strategic design skills to educate, inspire and engage my clients' audiences. I deliver:• Brand Identities that portray my clients, values, messages and objectives• Engaging infographics that encourage audiences to absorb more complex information• Insightful marketing literature that engages your reader and builds trust in your product or service• Event identities that grab attention and resonate with your audience• Engaging design solutions which articulate your message while adhering to your brand guidelines• PowerPoint presentations that highlight key message, provide structure and retain attention• Social media promotional campaigns including templates, posts, advertisements and banners• The complete brand experience with collaboration with web designers, photographers and copywritersClients include: Reflect Financial, Bright Investments, Forgotten Lives, Disruptive HR and other established brands under NDA.

My photography expanded from weddings and portraits into brand photography. I used my camera and post editing techniques to capture the brand’s personality, purpose and values. My skills helped:• Define a visual identity through composition, colour, tone and style• Build brand awareness through consistent application • Bring the brand's personality to life • Ensure its technically fit for purpose• Showcase the key features and benefits of products and services• Follow any brand guidelines (if applicable)Clients include: Reflect Financial, Tate Eat, Direct2Florist, Bright Wealth Management, Pure Maison, ANSA, Williams Fine Grocers, The Chester Grosvenor, Arley Hall and many more.

As the Design Manager, I was responsible for motivating a team of creatives and overseeing the design process to ensure deliverable were well received and delivered on time. My role included:• Motivating and supporting the internal design team• Ensuring design deliverables were delivered on time • Taking responsibility for the creation and timely delivery of marketing materials• Managing product launches to create anticipation and excitement around the campaign• Creating engaging internal campaigns• Client relationship management• Implemented a transparent design process to enable the team to be more efficient and flexible• Supported the internal communications teamLSG Partnerships included: LloydsTSB, Orange Mobile, Phones4u, The Co-Operative, RBS, Barclays and many more.

As the Lead Designer, I was responsible for creating concepts for new initiatives and ensuring the global brand was maintained.This included:• developing concepts for new product launches, internal campaigns and event graphics• collaborating with Marketing on branding strategies and marketing materials• protecting the application of the Misys brand to ensuring it remained consistent• ensuring the artwork is prepared for either print or digital output• responsibility for the visual design identity and ongoing production of their quarterly magazine, Banking IntelligenceDuring this time, I won a gold award for designing their event identity at SIBOS, a global networking event for the financial service sector.

Created design solutions for premium brands within the food and beverage sectors. I also worked in publishing and have designed many book covers including "A Winter's Frost".

During my time at Harrods I used my typography, colour and illustration skills to create eye-catching product identities for Harrods’s own brand range of food, beverages and toiletries. I also worked with external photographers and stylists to showcase the product at its best.To mark 150 years of Harrods, I designed an identity in celebration of this occasion which was applied their range of hot beverages and merchandise. I was delighted to see it on the shop floor a decade later.