Amanda De Amicis Email & Phone Number

Australia

Melbourne, Australia

- Coordinating all external content creation including blogs and EDMs for Australia plus the NZ and Asia markets. - Researching and writing copy within a 'future of work' narrative and compliance framework, and tie everything together with visual content by issuing briefs to the the graphic designer. - Belong to the leadership team and work closely with department heads to source information to support the marketing agenda, including the CEO. - Formulating content initiatives in 2019 to commemorate the 20th Year Anniversary of Entity Solutions across social, EDMs and event branding.- Overhauling the communications strategy for onboarding new contractors - Social media management - primarily LinkedIn thought leadership. Grew follower base by 20% within the first 3 months of my employment.

Melbourne, Australia

- Overseeing and coaching offshore Philippines team for paid media performance and working on underperforming accounts to turbocharge the results - Proudest achievement was revitalising a seasonal Google Ad(words) campaign I inherited which was at risk of failing to meet client targets and costing us the account. In the final 2 months I took charge, we almost doubled the conversions of the 3 months prior, and exceeded client targets - Executing complex Facebook lead funnel campaigns for different audience segments and prioritising expenditure- Blog writing and copywriting for 'lead magnet' materials designed to convert

Melbourne

- Developed a sustainable marketing strategy for the engineering (service) side of the business and the equipment (retail) side - Content writing for all online media channels and both websites - Restructure & management of the Adwords account, leading to an over 30% growth in ROI - Designing and executing targeted EDM campaigns in collaboration with the engineers/sales team and building case study collateral

Melbourne, Australia

- Dual agency role doing internal marketing for the Arrow brand plus campaign management for Arrow's clients - Content writing across a variety of platforms including regular blog articles, email campaigns, on page SEO, and website overhauls - Entrusted with managing corporate VIP clients with the largest spend, responsible for SEO & Adwords campaign execution and client liaison - Responsible for quality control and acting as a direct advisor to the CEO; supplying feedback, research of new marketing trends, assessing campaign outcomes and helping set overarching strategy

Brisbane, Australia

- Single-handedly tackling the end to end management of a diverse, B2B & B2C client base in building, optimising and overseeing the long-term success of their pay-per-click campaigns - Executing all technical aspects of creating or restructuring existing Adwords accounts to improve performance - Full ownership of client portfolio with comprehensive measurement and analytics reporting to evaluate performance - Handling all client communication via phone, email and some client facing to forge strong relationships towards client retention and upselling opportunities

Bachelor Of Arts (Honours), Sociology, Hd First Class Honours

Activities and Societies: Golden Key International Honour Society • Received the Dean's Recognition Award- Semester 2 2009 • Received.

Master Of Business, Marketing & Public Relations