• Conduct A/B tests, utilizing data-driven insights for marketing and website optimizations• Analyze insights from customer, competitor and marketing data to identify actionable strategies • Design and facilitate training for asynchronous and synchronous testing courses; create content for classes, articles and job aids• Prepare reports and analytics for campaigns while providing all dashboards and scorecards, featuring ROIs and KPIs

• Wrote optimized digital content for website and marketing • Performed keyword research, content gap analysis and competitor analysis• Defined user journeys by optimizing personalized messaging, landing page designs and overall experiences based on audience segmentation strategies• Ensured content is SEO-optimized for keywords, meta data and on-page elements • Developed content strategy boards, delivering 35+ unique presentations based on keyword, market and competitive… Show more • Wrote optimized digital content for website and marketing • Performed keyword research, content gap analysis and competitor analysis• Defined user journeys by optimizing personalized messaging, landing page designs and overall experiences based on audience segmentation strategies• Ensured content is SEO-optimized for keywords, meta data and on-page elements • Developed content strategy boards, delivering 35+ unique presentations based on keyword, market and competitive research, technical considerations and site performance to identify recommendations Show less

• Implemented and managed a $38M+ portfolio of paid search and display campaigns, managing keyword research, bid management, ad copy and A/B landing page testing• Collaborated with partners to define marketing needs and ROI goals; optimized audiences, keywords, ads and landing pages based on leading indicators, on-page engagement and downstream conversions• Managed agencies and budgets while achieving business goals• Strategically planned and executed marketing initiatives while… Show more • Implemented and managed a $38M+ portfolio of paid search and display campaigns, managing keyword research, bid management, ad copy and A/B landing page testing• Collaborated with partners to define marketing needs and ROI goals; optimized audiences, keywords, ads and landing pages based on leading indicators, on-page engagement and downstream conversions• Managed agencies and budgets while achieving business goals• Strategically planned and executed marketing initiatives while interpreting or reporting on attribution models across paid media campaigns to illustrate the impact of tactics on performance Show less

• Worked at the Top U.S. Search Marketing Agency (2013) with Fortune 500 clients to explore needs, audience requirements and business constraints; built marketing campaigns based on objectives and analyzed data while managing millions in yearly spend • Oversaw digital marketing account management, keyword research, budgeting, ad copy strategy, recurring reporting, landing page content recommendations, competitor analysis as well as client communication