Amanda Diffenderfer Email & Phone Number

Durham, North Carolina, United States

Rockville, Maryland, United States

• Planning, management, and delivery of email marketing campaigns including writing copy and content layout
• Provide strategy and oversight of all digital activities including social media advertising channels, programmatic, and vendors
• Work with cross-functional team members with a range of communications and marketing projects
• Manage vendor projects and timelines
• Develop digital content strategy
• Generate brand awareness and drive leads through retargeting campaign activities

Remote

• Refreshed Afrezza consumer website to increase visitor traffic by 420% since website launched in April 2020; generating over 100 leads per day; optimized SEO and SEO related content
• Skillfully crafted a fully integrated digital strategy at MannKind; successful launch of omni-channel branded and unbranded campaigns for Afrezza and telemedicine
• Successfully implemented multiple consumer email and text nurture programs, topic, and service-related engagements
• Managed digital agency and vendor partners
• Managed brand social media strategy and channels
• Developed and executed virtual and in-person internal sales, patient, and healthcare events

Germantown, Maryland

• Implemented driving marketing strategies, plans and tactics to increase global adoption of the Eversense CGM System in 16 countries, including the US.
• Responsible for global website strategy including redesign/relaunch, authoring content, updates and performance
• Collaborates with leadership team to ensure proper Patient, HCP and Payer messaging and brand consistency across all platforms
• Identified and implemented a specified Google project that resulted in 150% increase in product sales in Sweden
• Partners with distributors to provide branding, messaging, collateral and sales tools for promoting Eversense and Eversense XL in 16 countries.
• Developed and structured the Global Brand Ambassador Program and Brand Community from a few ambassadors to a full program with 20 ambassadors, formal contracts and reporting mechanisms in place to track activity.

Columbia, Maryland

• Responsible for all aspects of the marketing communications program, including online and offline marketing, search, social, display, print advertising, direct marketing and tradeshows.
• Develop integrated offline and digital content strategy for thought leadership and lead generation for the company’s respective customer personas.
• Work with sales leadership to program online and offline initiatives to support and improve sales results including digital content marketing, trade events, email, and direct mail.
• Oversee and conduct market research to determine service sales potential and develop marketing strategies; analyze problems, identify alternative solutions and implement recommendations that support company goals and.
• Ensure overall marketing communications and brand identity are integrated to reflect overall strategic vision for the brand portfolio and organizational brand.
• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.

Columbia, Maryland

• Responsible for over 45 yearly global events, including planning, coordination and logistics.
• Create and maintain US marketing activities and budget with a budget of $250K and overall global marketing budget of $500K.
• Assist in contract terms, implementation and monitoring of the $5 million dollar agreement with US distributor.
• Create and implement launch packages, customer loyalty programs, promotions, sales flyers and new training material.
• Responsible for coaching, providing ongoing educational support and materials for over 1000 distributor representatives
• Administrate, designed, published and maintain the US and Worldwide web shops which gross about $250K per year

Hagerstown, Maryland

• Accountable for the call volume forecast, hire plan, and capacity planning for the GSD call centers in 5 US locations and 3 International locations, approx. 3,000 US agents and 2,000 world-wide agents
• Provide direction and recommendations on short-term (one to three months) and long-term (four to twelve months) impacts to staffing plans for all products supported to the call center(s) senior management and workforce.
• Responsible for the workforce analysis on all call center migration activity and new business opportunity
• Provide workforce analysis on agent, seat, and efficiency expectation for current business migration plans (from site to site) and new business opportunities
• Work with the Finance departments on monthly and annual financial forecasting and planning for all US locations
• Responsible for supporting special projects that require workforce analysis