Amanda Diffenderfer Email & Phone Number

Durham, North Carolina, United States

Rockville, Maryland, United States

● Planning, management, and delivery of email marketing campaigns including writing copy and content layout● Provide strategy and oversight of all digital activities including social media advertising channels, programmatic, and vendors● Work with cross-functional team members with a range of communications and marketing projects● Manage vendor projects and timelines● Develop digital content strategy● Generate brand awareness and drive leads through retargeting campaign activities● Responsible for creating and reporting analytics for all channels

Remote

● Refreshed Afrezza consumer website to increase visitor traffic by 420% since website launched in April 2020; generating over 100 leads per day; optimized SEO and SEO related content● Skillfully crafted a fully integrated digital strategy at MannKind; successful launch of omni-channel branded and unbranded campaigns for Afrezza and telemedicine● Successfully implemented multiple consumer email and text nurture programs, topic, and service-related engagements● Managed digital agency and vendor partners● Managed brand social media strategy and channels● Developed and executed virtual and in-person internal sales, patient, and healthcare events

Germantown, Maryland

● Implemented driving marketing strategies, plans and tactics to increase global adoption of the Eversense CGM System in 16 countries, including the US. ● Responsible for global website strategy including redesign/relaunch, authoring content, updates and performance● Collaborates with leadership team to ensure proper Patient, HCP and Payer messaging and brand consistency across all platforms● Identified and implemented a specified Google project that resulted in 150% increase in product sales in Sweden● Partners with distributors to provide branding, messaging, collateral and sales tools for promoting Eversense and Eversense XL in 16 countries.● Developed and structured the Global Brand Ambassador Program and Brand Community from a few ambassadors to a full program with 20 ambassadors, formal contracts and reporting mechanisms in place to track activity, engagement and increased brand awareness● Design market research projects to assess customer attitudes to current and future product features● Scope and prioritize development and launch activities based on business and customer impact● Manage multiple agencies for content creation, design, videos, trade-show logistics and promotions● Responsible for global product collateral creation, print and digital● Assist with lifestyle and product photoshoots● Generate labeling documents for highly regulated devices suitable for patient and healthcare professional usage● Responsible for budget, logistics, and execution for all trade-shows/events● Responsible for managing and growing team members

Columbia, Maryland

• Responsible for all aspects of the marketing communications program, including online and offline marketing, search, social, display, print advertising, direct marketing and tradeshows.• Develop integrated offline and digital content strategy for thought leadership and lead generation for the company’s respective customer personas. • Work with sales leadership to program online and offline initiatives to support and improve sales results including digital content marketing, trade events, email, and direct mail. • Oversee and conduct market research to determine service sales potential and develop marketing strategies; analyze problems, identify alternative solutions and implement recommendations that support company goals and objectives. • Ensure overall marketing communications and brand identity are integrated to reflect overall strategic vision for the brand portfolio and organizational brand. • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization. • Establish and maintain scalable marketing and sales processes in collaboration with Sales leadership to ensure effective campaign and lead management.• Develop marketing forecasts, manage program/project budgets, and allocate marketing funds to internal and external resources between services, channels, and tactics.

Columbia, Maryland

• Responsible for over 45 yearly global events, including planning, coordination and logistics.• Create and maintain US marketing activities and budget with a budget of $250K and overall global marketing budget of $500K.• Assist in contract terms, implementation and monitoring of the $5 million dollar agreement with US distributor.• Create and implement launch packages, customer loyalty programs, promotions, sales flyers and new training material.• Responsible for coaching, providing ongoing educational support and materials for over 1000 distributor representatives• Administrate, designed, published and maintain the US and Worldwide web shops which gross about $250K per year• Increased customer base by 50% using innovative strategies and increase all consumable sales by 30% year over year• Structured market research project to gain segment insight • Network, identify and support Key Opinion Leaders • Actively research new sales and marketing oppertunties to increase customer awareness and sales• Responsible for incoming calls pertaining to sales, customer support, technical support and marketing• Provide quotes to all government, universities and medical facilities• Choose periodicals and ad placements in journals, magazines and online• Maintain and administrator of CRM system and sales development software• In charge of inventory control, quoting, ordering, packing/shipping and invoicing • Attend tradeshows and execute lead generation and customer follow up before, during and after events• Maintain global calendar of event details and responsible for all social media outlets• Work closely with CEO and Marketing team with respect to all business related budget and sales projections• Documenting and implementing standard operating procedures with this position

Hagerstown, Maryland

• Accountable for the call volume forecast, hire plan, and capacity planning for the GSD call centers in 5 US locations and 3 International locations, approx. 3,000 US agents and 2,000 world-wide agents• Provide direction and recommendations on short-term (one to three months) and long-term (four to twelve months) impacts to staffing plans for all products supported to the call center(s) senior management and workforce organizations on a weekly basis to ensure that service level expectation and operational effectiveness is achieved at GCSO call center(s) that average 5000 agents in total• Responsible for the workforce analysis on all call center migration activity and new business opportunity• Provide workforce analysis on agent, seat, and efficiency expectation for current business migration plans (from site to site) and new business opportunities• Work with the Finance departments on monthly and annual financial forecasting and planning for all US locations• Responsible for supporting special projects that require workforce analysis• Proficient in using analytical and trend analysis as well including Aspect eWFM system