Amanda Wallace Email & Phone Number

Boston, MA, US

Boston, MA, US

Boston, MA, US

• Overseeing development of seasonal toolkits that set the global strategic direction for key product storytelling at retail. Evolved directive approach to include copy and visual merchandising recommendations, as well.
• Developed global retail marketing strategy for new Converse inline and pop-up store concepts. Partnering closely with geos on store openings and remodels to ensure new concepts come to life consistently globally while.
• Setting retail marketing direction for season-agnostic global toolkits and modules, including 365 storytelling, environmental graphic design, Converse by You customization, and grand openings.

Boston, MA, US

• Developed an end-to-end operating model to enable creation of Digital Direct and Wholesale commercial content; co-led team transition including development of go-forward strategy and annual operating plan.
• Led team of 7 operational experts ensuring high-quality, timely product storytelling and content that met business objectives for Converse.com, Converse.net and Partner.com.
• Covered maternity leave for Sr. Director, Global Digital Design (March-July 2021). Led team of 27 employees. Oversaw all elements of digital content creation, including copy, content, design and operations.

Boston, MA, US

• Established new Global Digital Commercial Content function at Converse.
• Led development of sell-in assets, Converse.net content & Partner.com PDP copy/imagery.
• Developed & launched new highly cross-functional product content operating model.
• Built & led team of 8 writers, creatives, and operations/production experts; made team and talent development a focus.
• Hired & led first in-house product copywriting team at Converse.
• In first year, delivered content that enabled 100+% increase in Converse.net bookings year-over-year.

Waltham, MA, US

• Led North American wholesale marketing efforts, including account marketing strategy, Sales support, field marketing and trade marketing.
• Set strategic direction for wholesale account marketing. Oversaw account marketing planning and implementation with a focus on the brand’s top 25 key accounts and top 40 independent accounts.
• Developed seasonal marketing pitch used brand-wide in partnership with Sales to land new programs and drive the growth of key product categories.
• Led Spring 17 Sperry 7 SEAS marketing launch for the North America wholesale business - the brand's largest product launch to-date. Team placed marketing collateral in 2,000+ doors and executed digital marketing.
• Led development of seasonal marketing toolkits and programs, including point-of-purchase displays, digital marketing materials, sales associate training tools, window displays, out-of-home executions, print campaigns.
• Directed North America trade marketing, including Sperry’s presence at 8 major trade shows: FFANY, Platform, Outdoor Retailer, Agenda, Surf, Liberty, Capsule and The Atlanta Shoe Market. Oversaw development of a new.

Waltham, MA, US

• Developed individual account marketing plans that aligned with the brand strategy for key department stores, including Nordstrom, Macy’s, Lord & Taylor, Von Maur and Bloomingdale’s.
• Partnered closely with Sales, Marketing, and Product to elevate brand storytelling in the marketplace.
• Traveled to key account meetings and trade shows to “team sell” in partnership with Sales, presenting brand strategies and account-specific tactics. Developed strong relationships with account partners to plan and.
• Developed new strategy to evolve the Field Service Coordinator program to the changing needs of the marketplace. Introduced new clearly defined objectives and goals for each of its 9 team members.
• Ensured that the Field Service team operated in an integrated fashion regionally. Developed consistent marketing tools, a unified training approach and weekly reporting standards for the team.
• Led the Field Service team in executing 50+ in-store events throughout 2015 with key wholesale partners resulting in 30-280% increases in weekly sales over LY per store.

Stratham, NH, US

• Department Store and Family Footwear Channels, October 2013 – December 2014
• Developed and executed channel marketing strategies across the Department Store and Family Footwear channels of distribution to elevate and bring the brand to life at retail.
• Designed and pitched account‐level marketing programs to fuel growth of the men’s, women’s, and kids’ footwear business and men’s apparel business. Accounts of focus included Nordstrom, Dillard’s, Macy’s, DSW and.
• Activated marketing elements including custom digital brand pages, POS signage, in-store events, windows, social media campaigns, emails, catalogs, and digital advertising.
• Managed $1.2 million dollar marketing budget.Independent and Family Footwear Channels, July 2012 – November 2013
• Developed and executed channel marketing strategies across the Independent and Family Footwear channels of distribution. Managed $600,000 marketing budget to support a combination of account-specific and channel-wide.

Stratham, NH, US

• Managed Timberland Community website. Sustainable Retailer section recognized by VF Corp as an excellent way to inform, inspire and engage consumers in a brand-based sustainable retail platform. Site received 400,000+.
• Managed Canvas that Cares, a global eBay charity auction and footwear collaboration with celebrity, Ringo Starr, and charity beneficiary, WaterAid. Program raised over $20,000 for WaterAid (10% above goal), secured.
• Co-led development of consumer engagement tactics to increase consumer recognition of Timberland’s tree planting projects. Led to the planting of 1.4 million trees in Haiti and 3.5 million trees globally. Supported.

Stratham, NH, US

• Assisted with management of online and social media networks including the inaugural Earthkeepers website and Heroes campaign.
• Assisted with activation of Earthkeepers grassroots and in-store promotions; celebrity partnerships; product seeding; website programs; social media tactics; vendor relationships.

Stratham, NH, US

Wrote internal and external marketing e-mails to promote Timberland values programs; composed and compiled content for Earthkeeper.com website launch; designed/executed focus group study for Earthkeepers kid’s website planning.

Responsibilities included management of digital signage development project; design and execution of successful text messaging promotional campaign; focus group research for college market segment; planning and execution of marketing plan and developing critique of venue operations for management review. Overall efforts increased Wednesday night venue.

Bachelor Of Science (B.S.), Marketing

Education record