Project Manager, Marketing Director
Current- Directed the successful development and launch of $300k marketing project, leading a high-performing team of developers, designers, and composers using New Product Introduction (NPI) methodology.- Headed all marketing analysis and research, delivering actionable insights by interpreting market trends, consumer behavior, and competitor strategies to drive innovation and business growth.- Oversaw brand management at every level, ensuring consistent messaging and market alignment to position the brand as a leader in its space.- Designed and executed an integrated marketing strategy spanning digital, traditional, and social media, while steering direct marketing and in-depth market research initiatives.- Led PR strategy and communications, securing media coverage, building brand reputation, and fostering key industry relationships.- Managed projects across SEO, content creation, advertising, and social campaigns, resulting in a 30% increase in brand exposure and measurable growth in engagement.