Somewhere out there, a women’s athleisure brand is paying thousands to a yoga influencer with 100,000 followers, completely unaware that 75% of her audience is men over 40, most of whom live in a country they don’t even ship to. 😱 This is exactly the kind of misalignment I’m obsessed with preventing—by transforming creator marketing from a shot in the dark into a targeted, strategic effort.As an Influencer Marketing Strategist, consultant, and self-proclaimed data nerd, I help brands move beyond vanity metrics to focus on what truly matters: reaching the right people with the right message. If you think your influencer marketing is on point but aren’t sure if you’re hitting the mark with your audience targeting and reporting, we should talk. 🤓I’ve guided brands through the evolving landscape of influencer marketing, from avoiding the pitfalls of impersonal “Hey girl” DMs to working with creators in ways that build genuine relationships and drive real results. Now, I’m focused on making these insights accessible to everyone, not just the big players. My goal is to level the playing field, ensuring that businesses of all sizes can benefit from smart, data-driven influencer marketing strategies.I’m passionate about cutting through the noise and finding what really works in a cluttered digital space. Whether it’s diving into social media analytics, refining a campaign strategy, or having real conversations with the humans behind the profiles of the most influential accounts for your brand, I’m here to bring clarity, results, and a lot of fun to your marketing efforts.If you’re ready to take a more strategic approach to influencer marketing, let’s connect. 🤝