With over twenty years of experience driving profitable growth and scaling CPG brands,My career began in the natural beef industry, where I worked with Harris Ranch and Niman Ranch to launch their premium branded beef programs. At Niman Ranch I worked to expanded their food service and retail distribution, in the process doubling my sales territory. In 2015 I transitioned to the seafood sector and joined the Executive Leadership team at Seattle Fish. At Seattle Fish I oversaw their Food Service and Retail sales divisions. While at Seattle Fish we achieved remarkable revenue growth for a hundred-year-old company, posting 20% growth over a two year period and adding a gourmet foods division.I was then recruited to the retail sales team at Beyond Meat in 2017. I played a pivotal role as part of the transformational team that secured the first placements for Beyond Meat products within the Meat Department. This merchandising strategy significantly disrupted the retail landscape and marked a paradigm shift in meat departments. During my time at Beyond Meat, I consistently ranked among the top sales performers. In 2020 alone, my team generated over $110 million in revenue, while consistently exceeding both revenue and gross margin expectations and staying within trade spend parameters. Primary account responsibilities included Whole Foods, Sprouts, Costco, Albertsons/Safeway, Winco and various independent retailers. Beyond Meat retail business experienced unprecedented growth, with sales surging from $14 million to over $285 million during my time at Beyond Meat. This outstanding achievement remains one of the highlights of my career.Throughout my diverse roles, I have demonstrated expertise in developing effective go-to-market strategies, identifying and assessing new opportunities, actively participating in new product development initiatives, building high-performing teams, and ultimately driving revenue growth.Sustainability has been an integral part of my career journey, and I take immense pride in my contributions towards promoting regenerative solutions over the span of several decades.