Amanda E. Rogers Email and Phone Number
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Amanda most recently served as Senior Vice President of Marketing & PMO at Merchants Fleet. As a cross-functional leader, Amanda was responsible for launching initiatives, growing teams & services, and driving a successful acquisition. As a member of the Merchants executive team reporting directly to the CEO, she led company-wide business planning, marketing, innovation, ESG, project management and employee engagement teams--working closely with sales, product development, and operations. Amanda’s teams drove innovation and go-to-market strategy for 6 new revenue streams and the integration of two operating companies under one brand architecture. Amanda played an integral role in the company’s growth financing raise, bringing in $50 Million from Bain Capital Credit in 2020, and co-led the company acquisition process, leading to acquisition by Bain Capital, ADIA and the Merchants leadership team in 2022. During her tenure, the company grew from $500M to $2.5B AUM and earned countless national awards, to include INC 5000 Fastest Growing Private Companies, Fast Company Most Innovative Companies, Fortune 100 Best Companies to Work For, and a Deloitte Best Managed Company.Prior to joining Merchants, Amanda spent 5 years with velocityHUB, a leadership training & consulting firm. She earned a position as Partner and was responsible for marketing, strategy, innovation, people development, and process management consulting to corporate clients across 15 industries to include HP Enterprise, Dell Corporation, and ProtoLabs. Amanda is the Co-Founder of The Victory Academy, where she served as a leadership coach to thousands of students and student-athletes at over 40 institutions to include Brown University, Dartmouth College, and Tufts University.Amanda received her Bachelor’s Degree in Business from Boston University, where she also played Division 1 lacrosse for the Terriers.Amanda has the unique ability to create a vision at 30,000 feet and add value at the ground level. She’s committed to enriching the lives of the people on her teams who are exercising that vision.
Merchants Fleet
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Co-OwnerMerchants Fleet Jul 2022 - PresentHooksett, New Hampshire, UsIn 2022, the Merchants leadership team became co-investors in the business alongside Bain Capital and a wholly owned subsidiary of the Abu Dhabi Investment Authority (ADIA).
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Senior Vice President, Marketing & PmoMerchants Fleet Mar 2023 - Jun 2023Hooksett, New Hampshire, UsOver the course of my career at Merchants Fleet, we saw 5X growth--from $500M in AUM to $2.5B. During that time, specifically in 2022 in the midst of a tumultuous M&A environment, Merchants struck a successful deal to be acquired by Bain Capital, ADIA and the Company Leadership team. I served as key personnel on the deal, acting as the deal manager on the business side for the company, driving the marketing, presentation, communication, and due diligence processes internally. Once the deal was complete, I stayed about a year to support communication, transition and integration, while also launching a new era for the company's PMO, managing a $13M budget, and then resigning to pursue personal goals and a new career path, at which time I said goodbye to my incredible other 10 executive team peers and a team of about 50 people. I will forever be grateful for the culture we built, the friends I made, and...yes...even the lives we changed--Merchants makes fleet sexy.
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Vice President, Marketing & InnovationMerchants Fleet Oct 2018 - Mar 2023Hooksett, New Hampshire, UsAs a member of the executive team reporting directly to the CEO for my entire tenure, I had the chance to directly impact and often lead transformation initiatives for the company as it sped forward as the fastest-growing fleet management company of the time. The company provides flexible funding and service options for organizations that leverage vehicles to run their operations. With over 175,000 managed vehicles nationwide, we were tasked with driving innovative programs and technologies to improve fleet operations all over the country. Vehicles are a core part of the country's supply chain and infrastructure, often forgotten about by many...but not by Merchants.I was often tasked with the launch of new projects and departments, serving in a "Chief of Staff" and "Strategy" capacity in addition to my core functions of Marketing and Innovation. In order to drive brand equity and move upstream in the market, the company brought Marketing in-house, and we successfully built an agency-style marketing team, often considered the best in the industry and growing from 3 to 20 people. We supported both the B2C and B2B businesses in personal auto and commercial fleets. Separately, I led the launch of the company's first Innovation department, focused on R&D, product innovation, and innovation culture--which supported the launch and go-to-market strategy for 6 new business lines during that time. Over the course of my VP tenure, I oversaw all marketing functions to include a $7-10M budget, product go-to-market, sales support, corporate communication, new building projects, and employee events; innovation; ESG & Sustainability; strategy and business planning, and Chief of Staff responsibilities. We made it happen at Merchants.
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Director Program Management OfficeMerchants Fleet Jan 2018 - Oct 2018Hooksett, New Hampshire, UsIn 2018, we launched an ambitious strategic direction to achieve more than 150% growth in 7 years. As the Director of PMO for all business-related projects, I was tasked with leading initiatives that supported the strategic direction. These included a corporate rebrand and renewed marketing strategic, new building move, employee engagement initiatives, strategic pursuits to move upstream, and operations process improvement. Because of our rigorous focus at the beginning of the company's transformation, we achieved our plan 3 years ahead of schedule, and had a blast doing it.
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PartnerVelocityhub 2016 - Dec 2017As Partner at velocityHUB, I was responsible for corporate client acquisition, client success and professional development programs. The company focused on corporate training programs, business consulting and executive coaching to many of the world’s leading companies, small and medium businesses, and non-profits. Services included:- Strategic & Business Planning Services- Sales & Marketing Optimization Services- Leadership Transformation Services- Sales Training- Professional Leadership Training- Collegiate & High School Leadership Training- Student-Athlete Training- Professional Development Programs- Executive Business Coaching
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Associate Partner & Executive DirectorVelocityhub 2014 - 2016As Associate Partner and Executive Director of the Victory Academy, I served a dual role--supporting corporate clients while also leading the company's first-ever athletic and professional development program for students and student-athletes. During my time at velocityHUB, we grew the the Victory Academy to over 40 institutions, including several Ivy League and NESCAC programs.
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Marketing AssociateVelocityhub Aug 2013 - 2014Managed marketing activities for two operating companies--Velocity Performance and WorkForce Extended.
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Marketing AssociateAdventures In Advertising 2008 - 2013UsAdventures in Advertising is a full-service marketing firm providing promotional products, incentives programs and consulting services.
Amanda E. Rogers Skills
Amanda E. Rogers Education Details
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Questrom School Of Business, Boston UniversitySumma Cum Laude -
Nashua South High SchoolHigh School Diploma
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Columbia UniversityStrategic Storytelling
Frequently Asked Questions about Amanda E. Rogers
What company does Amanda E. Rogers work for?
Amanda E. Rogers works for Merchants Fleet
What is Amanda E. Rogers's role at the current company?
Amanda E. Rogers's current role is Fractional COO & Strategic Integrator | Executive Producer, Johnathan Appleseed Production | Co-Owner, Merchants Fleet | Marketing Committee Chair, Soul Models | Division 1 Athlete | Invest - Launch - Lead - Grow - Exit.
What is Amanda E. Rogers's email address?
Amanda E. Rogers's email address is am****@****eet.com
What is Amanda E. Rogers's direct phone number?
Amanda E. Rogers's direct phone number is +160332*****
What schools did Amanda E. Rogers attend?
Amanda E. Rogers attended Questrom School Of Business, Boston University, Nashua South High School, Columbia University.
What skills is Amanda E. Rogers known for?
Amanda E. Rogers has skills like Leadership, Marketing, Public Speaking, Strategic Planning, Leadership Development, Consulting, Management, Entrepreneurship, Training, Marketing Strategy, Social Media.
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