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Amanda Eberhardt previously worked as Ecommerce Manager at Lume Cube and Ecommerce Brand Manager at All Across Africa | Kazi. Amanda Eberhardt holds Geographic Information Science And Geovisual Analytics from Oregon State University.
Experience in DTC brand launch, rebranding, and optimizing DTC and B2B brands. Rooted in data-driven strategy and cutting-edge UX, I find energy in developing brands through an exceptional digital experience.I'm excited by interactive experiences, segment-based customization, and hyper-personalized automations. I value big-picture thinking so I can most effectively challenge norms and take calculated risks. Correlative to risk, I prioritize planning, testing, and data scrutiny. I love figuring out the data-backed best way to tell a brand's unique story.
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➤ Migrated from a custom theme and restructured store on new Shopify 2.0 theme➤ Responsible for Shopify conversion rate, AOV, LTV, UX, testing and optimization➤ Analytics with actionable insights➤ Selection and management of Shopify Plus tech stack
San Diego, California, United States
➤ Key contributor to DTC brand launch of unique artisan B2B operation➤ Built new DTC Shopify store, optimized B2B Shopify, managed separate informational website➤ Analytics of all digital content (GA, Shopify, Klaviyo, Hotjar)Branding:– Worked alongside CMO and Creative Director to establish brand guidelines and core storytelling, then translated to websites– Created consistent, SEO-optimized product title naming convention for 350+ home decor products– Managed designers, copywriters, and photographers; ensured brand integrity across all digital content, product catalogs, tradeshows, and promotional events– Onboarded and managed product review seeding partnershipNew Store Set Up:– Migration– IA and UX design– Theme customization– Selection and configuration of apps and integrations– DomainsOptimizations & Systems:– Implemented complex dimensional shipping for 350+ products with drastic variance in dimensions, weight, and nesting capabilities (Intuitive Shipping, Fishbowl)– Onboarded and configured Gorgias (automations, integrations, self-service, advanced chat customization)– Migrated from ActiveCampaign to Klaviyo, and built basic flows, lists, and segments– Restructured company GSuite, and established company Google Admin Console best practices
Guanacaste, Costa Rica
Lived on-site at the remote safehouse to ensure protective care of the ~25 long-term residents, girls ages 5-17, rescued from commercial sexual trafficking. Mastered conflict resolution and de-escalation. Collaborated with local police and Costa Rican government to ensure all incidents were handled appropriately, and that facility and education standards were met. Supervised girls in the home and ensured physical and psychological safety at all times.
Activities and Societies: Engineers Without Borders, Society of Women Engineers, American Society of Civil Engineers
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Amanda Eberhardt is based in San Diego, California, United States.
Amanda Eberhardt has worked for Lume Cube, All Across Africa | Kazi, and Salvando Corazones.
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Amanda Eberhardt holds Geographic Information Science And Geovisual Analytics from Oregon State University.
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