Senior Product Manager, Global Upper Extremity
Wilmington, Delaware, Us
Upstream MarketingLed strategic planning initiatives including bottom-up budget creation, 5-year revenue forecasting, and multi-generational portfolio planning for the entire upper extremity portfolioDeveloped annual marketing plans for 5 product lines, which encompassed >45% of the company’s annual revenueLed strategy development efforts to define the plan for enabling technologies within the upper extremity portfolioCollaborated with surgeon and product development partners to define user needs, identify portfolio gaps, and develop marketing strategies for new productsCreated 8 new product development business cases including voice of customer, voice of sales, 5-year financial outlooks, and pricing strategyLed product strategy due diligence activities for 2 different M&A opportunitiesDeveloped templates for business cases, financial modeling, and product launches leading to increased uniformity and operational efficiency across hip, knee, and upper extremity segmentsDownstream MarketingLaunched 5 products totaling more than $70M in incremental revenue in 8 yearsIntegrated and re-launched 3 acquired products into our commercial channelDesigned and launched annual marketing, advertising, and sales enablement campaignsDeveloped sales tracking dashboards for new product launches and presented them monthly to company leadershipCollaborated with regional marketing partners to develop global plans for introduction of upper extremity products into new markets including the EU, Australia/New Zealand, and the UKDeveloped and led over 150 surgeon and sales-focused educational events including symposia, webinars, sales training, Fellows’ events, and tradeshowsCreated over 100 sales and marketing tools including surgical techniques, brochures, videos, podcasts, literature reviews, and patient education packagesLed obsolescence activities for 3 product lines and developed procedures for obsolescence used across all product segments
