Amanda Farris Email & Phone Number

Tulsa, Ok, Us

Orlando, Florida, Us

With my strategic mindset, strong organizational skills, and great communication, I manage the department’s project management platform and handle work assignments and resource use across different areas. My experience in resource planning helps us deliver projects efficiently and meet our goals.I make sure the day-to-day operations of all active work run smoothly and stay on track. As a strategic thinker and effective communicator, I enjoy collaborating with cross-functional teams to ensure everything goes well from start to finish.

Orlando, Florida, Us

I focus primarily on the development of dynamic email marketing campaigns. It requires knowledge of HTML/CSS/AMPscript to code customer facing email communications with the Salesforce Marketing Cloud platform. I help to grow and maintain our email marketing program.Reporting to the Director of CRM, I assist with cross-departmental support, audience segmentation and targeting, building and sending email campaigns, testing and reporting, and supporting email policies and best practices.As one of the Senior Email Marketing Specialists, I help onboard and train new specialists. I also work closely with department leaders to help develop/update the project management tool, WorkFront, as needed for CRM.In 2023, I worked on 56 different email campaigns. That equates to 240 individual emails created that landed in 17.5 million inboxes. I contributed to a 27.9% YOY increase in open rates for one segment, and 35.8% YOY increase in open rates for a different segment. Both segments saw an increase in clicks from 2022, one segment increased 55.35% YOY. This increase in open rate and click rate gave way for a 37.2% YOY increase in conversions.

Orlando, Florida, Us

Tulsa, Ok, Us

Using Salesforce Marketing Cloud, I emailed over ~10,000 people monthly. I developed an email strategy to best fit the customer base, and analyze open, click, and unsubscribe rates to suggest and modify the strategy. I also crafted email automations to help customers through the pipeline and nurture leads.I used segmentation, personalization, and content to boost open rates from ~22% to up to ~60%. The main struggle was getting emails read, through A/B testing and segmenting, I was successful.I provided support to the council by managing the GSEOK website. This included working with internal customers to update existing pages in order to maintain current and accurate information. I utilized Google Analytics and other analytics tools to identify trends, issues, and other data-mining as necessary. I also suggested user-flows and updates, and executed changes in a timely manner.Working within the constraints of a national brand and platform, I was responsible for social media content, website content, and email communications for all of Eastern Oklahoma.I was selected as one of eight on a national thought partner group to influence all Girl Scout councils' web experience, to maintain a consistency between all websites.I managed all social media and content on multiple platforms. I utilized social media analytical data and metrics to measure effectiveness. I designed new, engaging content, developed communications and customer engagement strategies—including contests and giveaways—to enhance brand-awareness.