Amanda Farris Email and Phone Number
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I am an experienced and results-oriented email marketing professional with 7+ years of expertise in creating and executing impactful campaigns. Proven success in driving engagement, optimizing conversion funnels, and exceeding goals.I am proficient in Salesforce Marketing Cloud, well-versed in industry best practices, and committed to staying ahead of trends. I am a strategic thinker with a creative mindset, dedicated to contributing to the success of dynamic teams and organizational growth.
Holiday Inn Club Vacations
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Senior Brand Resources SpecialistHoliday Inn Club Vacations Sep 2024 - PresentOrlando, Florida, UsWith my strategic mindset, strong organizational skills, and great communication, I manage the department’s project management platform and handle work assignments and resource use across different areas. My experience in resource planning helps us deliver projects efficiently and meet our goals.I make sure the day-to-day operations of all active work run smoothly and stay on track. As a strategic thinker and effective communicator, I enjoy collaborating with cross-functional teams to ensure everything goes well from start to finish.
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Senior Email Marketing SpecialistHoliday Inn Club Vacations Nov 2022 - Sep 2024Orlando, Florida, UsI focus primarily on the development of dynamic email marketing campaigns. It requires knowledge of HTML/CSS/AMPscript to code customer facing email communications with the Salesforce Marketing Cloud platform. I help to grow and maintain our email marketing program.Reporting to the Director of CRM, I assist with cross-departmental support, audience segmentation and targeting, building and sending email campaigns, testing and reporting, and supporting email policies and best practices.As one of the Senior Email Marketing Specialists, I help onboard and train new specialists. I also work closely with department leaders to help develop/update the project management tool, WorkFront, as needed for CRM.In 2023, I worked on 56 different email campaigns. That equates to 240 individual emails created that landed in 17.5 million inboxes. I contributed to a 27.9% YOY increase in open rates for one segment, and 35.8% YOY increase in open rates for a different segment. Both segments saw an increase in clicks from 2022, one segment increased 55.35% YOY. This increase in open rate and click rate gave way for a 37.2% YOY increase in conversions.
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Email Marketing SpecialistHoliday Inn Club Vacations Sep 2021 - Nov 2022Orlando, Florida, Us
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Communications ManagerGirl Scouts Of Eastern Oklahoma Jan 2014 - Sep 2021Tulsa, Ok, UsUsing Salesforce Marketing Cloud, I emailed over ~10,000 people monthly. I developed an email strategy to best fit the customer base, and analyze open, click, and unsubscribe rates to suggest and modify the strategy. I also crafted email automations to help customers through the pipeline and nurture leads.I used segmentation, personalization, and content to boost open rates from ~22% to up to ~60%. The main struggle was getting emails read, through A/B testing and segmenting, I was successful.I provided support to the council by managing the GSEOK website. This included working with internal customers to update existing pages in order to maintain current and accurate information. I utilized Google Analytics and other analytics tools to identify trends, issues, and other data-mining as necessary. I also suggested user-flows and updates, and executed changes in a timely manner.Working within the constraints of a national brand and platform, I was responsible for social media content, website content, and email communications for all of Eastern Oklahoma.I was selected as one of eight on a national thought partner group to influence all Girl Scout councils' web experience, to maintain a consistency between all websites.I managed all social media and content on multiple platforms. I utilized social media analytical data and metrics to measure effectiveness. I designed new, engaging content, developed communications and customer engagement strategies—including contests and giveaways—to enhance brand-awareness.
Amanda Farris Skills
Amanda Farris Education Details
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Full Sail UniversityGraphic Design
Frequently Asked Questions about Amanda Farris
What company does Amanda Farris work for?
Amanda Farris works for Holiday Inn Club Vacations
What is Amanda Farris's role at the current company?
Amanda Farris's current role is Project Management | Salesforce Certified Email Specialist | Salesforce #MarketingChampion | amandajfarris.com.
What is Amanda Farris's email address?
Amanda Farris's email address is af****@****ake.com
What is Amanda Farris's direct phone number?
Amanda Farris's direct phone number is +191834*****
What schools did Amanda Farris attend?
Amanda Farris attended Full Sail University.
What skills is Amanda Farris known for?
Amanda Farris has skills like Social Media, Marketing, Photoshop, Social Media Marketing, Social Networking, Graphic Design, Adobe Creative Suite, Illustrator, Graphics, Advertising, Customer Service, Sales.
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