Marketing Consultant
CurrentAs a Marketing Consultant for Atlética da Engenharia UFMG, one of the largest and most respected student athletic associations in Brazil, my role is deeply integrated into both the creative and strategic sides of the organization. Here are my key responsibilities:- Social Media Management: Develop and execute engaging content strategies for Instagram, focusing on brand awareness and athlete visibility. - Content Creation: Produce and edit high-quality videos, capturing the performance of athletes and the vibrant culture of the Atlética. This involves planning, filming, and post-production for digital platforms.- Graphic Design: Use tools like Photoshop to design visually appealing materials for social media, product branding, and event promotion. Consistent design elements are key to maintaining Atlética’s strong visual identity.- Product Development: Collaborate on the design and marketing of branded merchandise, ensuring products are attractive to our target audience.- Event Organization and Promotion: Assist in organizing and promoting key events, including those welcoming new students. This involves working closely with the Legal and Financial departments to ensure compliance and budget alignment while driving engagement through targeted marketing campaigns.- Strategic Decision-Making: Contribute to the leadership team’s strategic decisions, supporting the overall management of the Atlética. This includes aligning marketing efforts with broader goals, such as event promotion, sponsorship acquisition, and student engagement initiatives.