Amanda Ferrell Email & Phone Number

Atlanta, Ga, Us

• Policy advisor and creative director for a large-scale digital health IT integration campaign bringing health information technology (HIT), telehealth, and AI-enabled medical devices to 80,000 U.S. patients overseas. • Executed strategic communications in defense of pioneering, newly-adopted HIT policy. Created and delivered keynote presentations on behalf of a 25-person cross-functional team of government leaders, healthcare providers, patient advocates, and HIT consultants. • Advised Congressional Delegates (CODELS), government officials, healthcare executives and advocacy groups on capabilities, risks, and projected outcomes of regulation changes. • Creatively managed 15 distinct internal, media and community relations events effectively influencing executives, key decision-makers and elected officials. High intellectual standards and relentless attention to detail led to the successful adoption of pivotal HIT policy supporting U.S. citizens on federal installations in Japan.

Okinawa, Japan

• Launched a team of virtual health advocates focused on achieving equitable access to quality healthcare for geographically isolated and underserved military patient populations overseas. • Created an Air Force-wide initiative to adopt and integrate telemental health platforms and other digital health technologies aimed at improving access to care in overseas clinics and treatment facilities.• Built strong, strategic relationships with an expansive network of local advocates, senior military leaders, elected officials and policy-makers within the federal government. Expert, professional communicator. • Developed and executed a robust strategic communications plan encompassing full-spectrum digital care software and platform adoption. Facilitated a focus group of patients, providers, administrators and financiers. Microsoft Office, WordPress and web design proficient. • Educated healthcare administrators, care providers and key influencers. Conducted market research; drafted and presented detailed budget proposals and operating plans; conducted pilot testing, data collection and data analysis; advised executives in selecting digital care platforms and awarding contracts.• 10+ years of crisis communications, media relations, internal information, strategic messaging, executive administration and content creation experience.

Reston, Virginia, United States

• Drove engagement and understanding between the aerospace industry and end-user via collaborative discussions addressing requirements, capabilities, manufacturing pipelines and the safe integration of advanced defense technology. • Policy analyst and change agent responsible for managing the revision of more than 2,500 technical manuals and policy documents dictating the acquisition and use of advanced national defense technologies including reconnaissance drones, virtual reality training systems and next-generation manned aircraft. • Provided multifaceted expertise as a technical writer, policy analyst and business development specialist. Collaborated with aerospace defense contractors, end-users and legal professionals to review department-level policies and operating manuals. Coordinated stakeholder negotiations ensuring reasonable safeguards and best practices drive the responsible integration of emerging technologies into various U.S. national defense missions. • Advised senior military and civilian leaders on process improvement and novel project management solutions.• Developed educational and training content for diverse audiences; planned and executed all aspects of speakers’ panels, training workshops and internal seminars socializing regulations and policy changes. • Tracked and reported progress to executives in a fast-paced environment. Microsoft Office, Word Press and web design proficient.

Goldsboro, North Carolina

• Official spokesperson and key advisor to senior Air Force leaders responsible for guiding and protecting 7,500 military members and their families assigned to Seymour-Johnson Air Force Base during periods of rapid growth, increased operational demand and hardship including a natural disaster, large-scale deployment and fatal aircraft incident. • Organized and led the installation’s crisis communications team in response to Hurricane Matthew (Oct 2016).• Prepared press releases; managed live press conference; responded to 40+ regional and national media queries; assembled media relations team; drafted strategic messages. Solidified public trust and community support; shaped media coverage; crafted stories of triumph and hope following widespread community concerns of economic loss. • Prepared senior leaders for a nationally-televised press conference and live interview following a fatal aircraft training mishap. Messages highlighted exceptional risk-mitigation, training standards and timely emergency response. • Created digital media training program and developed interview preparation resources for senior executives. Escorted 12 senior leaders to regional media events, print interviews, community engagements and public speaking events. Drafted speeches, messages, talking points and official comments in response to media queries. • Quickly and easily established rapport and strong relationships with business leaders, key influencers and elected officials. Represented the installation as the official spokesperson. Coordinated all facets of CODEL visits, including itineraries, fact sheets, detailed meeting minutes and after-action reports.

Las Vegas, Nevada, United States

• Policy analyst and regional Department of Defense (DoD) strategic communications SME responsible for implementing compatible land-use guidelines guaranteeing the simultaneous protection of the U.S. national defense mission and the development of renewable energy technology across the State of Nevada. • Performed multi-disciplinary strategic communications effectively guiding renewable energy exploration, community planning and compatible land-use ordinances and resolutions. Organized town hall meetings; generated favorable media coverage; drafted strategic messages influencing target audiences and key decision-makers; led reputation management program.• Engaged and educated municipal and state-level government leaders and CODELS on the strategic importance of the Nevada Test and Training Range. Proactively shaped renewable energy development plans and national defense initiatives to align with local, state and federal government priorities.• Collaborated with a cross-functional team including renewable energy researchers (Oregon Institute of Technology; Klamath Falls, OR), active duty Air Force test pilots and operators and stakeholders representing clean energy companies, large-scale utilities, the Bureau of Land Management, the Department of the Interior Indian Affairs Paiute Tribal Council, the Department of Energy and the Department of Defense. Successful collaboration and negotiation between stakeholders resulted in energy development approvals while minimizing impacts to the U.S. defense mission. • Scaled the productivity and influence of a top-performing 12-person Public Partnerships team composed of software engineers, data analysts and administrative staff responsible for project management, analytics and scheduling.

Nellis Afb, Nevada, United States

• Enhanced community engagement by creatively generating media coverage highlighting outstanding organizational accomplishments and the installation’s economic impact in the region. • Provided trusted counsel to senior military and civilian leaders on issues related to media coverage, community relations, Congressional queries, FOIA requests, public speaking events and internal matters. Crafted engaging itineraries. Coordinated and hosted interactive tours and customized distinguished visitor experiences. • Created detailed, long-range strategic communications plans used by senior leaders during annual legislative visits to Capitol Hill. • Supervised a 7-person team responsible for media escort, photojournalism, social media operations and scheduling.

Biochemistry

Mha, Health Administration

Public Affairs

Entrepreneurial And Small Business Operations