Amanda Flora Email & Phone Number

Winchester, Virginia, US

• Develop comprehensive eCommerce strategies and manage Trex’s presence across multiple retail outlets, including Home Depot, Lowe's and Amazon
• Collaborate cross-functionally across departments, including sales, marketing, supply chain, and IT, to streamline eCommerce operations and ensure seamless execution of sales initiatives
• Implement eCommerce Marketing strategies with retail media marketing campaigns across various platforms to increase brand awareness, drive traffic and sales conversion
• Set up Trex's PIM with Salsify and integrated with Adobe Experience Manager's Digital Asset Management (DAM) system to automate and streamline data processes
• Supervise and manage three key digital marketing employees to deliver retailer support and manage brand advocate relationships

Winchester, Virginia, US

• Developed strategic merchandising and marketing plans for the Trex brand for major home improvement retailers, resulting in sustained sales growth of 25% CAGR
• Launched 25 new stock railing skus in over 1000 store locations nationwide, leading to a 30% increase in sales in the first year
• Managed the eCommerce business for Trex with Home Depot and Lowe's, creating digital properties to promote sales and generating over 13M product page views in 2023
• Achieved 11.9% digital sales penetration in 2022, surpassing industry benchmarks
• Utilized agile methodology, including daily standups and sprint planning, while using JIRA for project management
• Developed and executed co-op advertising plans to drive brand and retailer awareness across various platforms

• Performed national account services for marketing, merchandising, item data needs and in-store execution for both stock and special order sales programs
• Product stocked in 1400+ locations
• Over 700+ items available via special order to over 1700+ locations
• Developed relationship with key merchandising and marketing decisions markers with big box account including merchandising, marketing, digital
• Initiated and coordinated the launch and ongoing merchandising efforts for the big box account
• Trained and coordinated third party customer service and field sales efforts for the big box account

• Developed and executed strategic marketing plans for 12 retail grocery supermarkets in the Greater Cincinnati market
• Managed creation and placement of advertisements in radio, print (newspapers and circulars), outdoor, direct mail, and TV product placements
• Led relationships with marketing agency, media buying agency, and public relations agency
• Acted as primary media contact for the banner, conducting interviews and responding to media inquiries
• Directed marketing team and third-party service provider with on-site operations

Chicago, Illinois, US

• Executed national trade and consumer advertising efforts consisting of TV, radio, print and interactive medias
• Sales leads generated up over 400% in two year period
• Supervised three marketing operations employees-developing job descriptions, performing quarterly and yearly reviews, directing staff meetings, etc.
• Managed customer service and lead generation fulfillment processes
• Sourced and managed retail merchandising efforts-POP displays, sales tools, literature, and packaging
• Implemented new product launches-on time and under budget

Chicago, Illinois, US

• Managed channel-focused $2.5M cooperative advertising funds
• Coordinated communication efforts with current and potential channel partners
• Participated in field travel, trade shows and field events

B.S., Marketing

General Studies