Element A represents the start of something. A big idea. An unexpected insight. A brand shift. An adjusted strategy. Renewed alignment. Element A solves business problems with the human side of strategy, to shape what’s next and propel organizations forward. Focused on brand strategy, strategic planning, marketing and communications consulting, and writing.

- Facilitates strategic planning efforts for clients, developing actionable plans that drive results- Leads client-facing and internal workshops and presentations around insights and recommendations - Translates research and data findings into actionable insights and formats like audience prioritizations, personas, user journeys, and strategic plans- Collaborates across disciplines, to include media relations, government relations, digital media and tech- Leads and participates in business development opportunities, shaping responses and playing a key role in winning work- Conducts research using a wide array of methodologies – from qualitative 1:1 user interviews to custom survey development- Uses traditional business frameworks like SWOTs, gap analyses and creative briefs- Provides strategic support and guidance on the development and execution of content strategies, to include email, social media, and digital paid media campaigns- Advises on shifts in strategy based on analytics- Sets the vision for the Planning team, managing and mentoring individuals on the team; acting lead of a team of designers, writers, editors, and videographers, creating quality work on behalf of a range of clients

- Leads a team of designers, writers, editors, and videographers, creating quality work on behalf of a range of clients- Oversees the creative and content teams to conceptualize and execute high-quality, innovative deliverables for clients across a range of channels- Advances creative solutions to help clients succeed in challenging public, political and regulatory environments- Collaborates across disciplines within Bravo Group, to include media relations, government relations, research, and strategy- Converts strategic direction to visual execution- Guides creative campaigns and digital media productions through execution- Represents Bravo in new business meetings; understands and articulates creative capabilities

Freelance writer and editor for various book and magazine publishers, web sites and companies, including GirlWorldDaily.com, Ubisoft, TheFamilyGroove.com, Diablo Custom Publishing, College Bound, Dover Publishing and Bauer Publishing

• Lead the planning, development, and implementation of the external communications strategy and creative brand work, bringing the brand voice to life and ensuring its adaptation into all external messaging and creative product to include print, digital content, publications, broadcast and video assets, and exhibit graphic design• Manage design, writing, and media relations resources and serve as a key contact guiding external agencies• Develop consistent, effective communications strategies to strengthen the brand and culture among internal and external constituents to enhance understanding of the vision, strategy, goals, and values of the Aquarium• Ensure that all visual and audio media content produced for on-site experiences as well as for educational and scientific communication, donor communication, internal communication, marketing, and social media supports the mission of the National Aquarium• Play key role in issues management, rapid response management, and crisis communications for the Aquarium • Analyze, create, and produce high quality marketing communications and creative treatments for internal and external stakeholders, including employees, donors, members, guests, legislators, and our online communities• Collaborate with other team members to ensure optimal brand standards are maintained and innovative creative solutions are successfully delivered on time and on budget• Develop and manage departmental budget of approximately $1.5 million• Participate in the marketing leadership team, contributing to discussions about marketing and communications strategy and engaging with the Aquarium’s senior leadership team to develop and execute plans that will forward the mission while also facilitating the Aquarium’s role as a viable Inner Harbor attraction

• Manage creative, digital, media, and social media marketing efforts for the Aquarium, guiding the brand and voice • Manage collaborative projects, including all phases of the Aquarium’s internal and external communication, as well as establishing processes, procedures, and action plans• Develop consistent, effective communications strategies to strengthen the brand and culture among internal and external constituents to enhance understanding of the vision, strategy, goals, and values of the Aquarium• Serve as executive editor of the member magazine and the annual report • Facilitate executive writing projects, to include a weekly radio show, blogging opportunities, op/eds, and speeches• Analyze, create, and produce high quality marketing communications and creative treatments for internal and external stakeholders, including employees, donors, members, guests, legislators, and our online communities• Create content strategy for the organization and maintain editorial calendar for publications and collateral• Play key role in issues management, rapid response management, and crisis communications for the Aquarium • Collaborate with other team members to ensure optimal brand standards are maintained and innovative creative solutions are successfully delivered on time and on budget• Write, edit, and proofread materials • Assist in the ongoing development of the National Aquarium brand and editorial style• Increase organizational effectiveness by identifying challenges and coming up with strategies; increase operational efficiency through the evaluation and review of processes and procedures• Maintain relationships across the Aquarium and in the community

- Create and disseminate messaging that encourages various audiences to participate in the Aquarium's mission- Develop content for a weekly radio segment, the Aquarium's website, email, and blogs - Collaborate on the member magazine, marketing materials, and social media initiatives - Assist in the ongoing development of the National Aquarium brand, ensuring that content isconsistent, understandable and accessible- Manage freelance writers

• Edit technical documents and proposals for grammar, clarity, format and consistency• Work with authors to discuss revisions and rewrites• Ensure that all documents, proposals and presentations adhere to SAIC style• Serve as project manager for documents and proposals, facilitating projects to completion• Manage marketing projects, including posters, brochures and fact sheets, editing and writing text and working with a creative team to turn ideas into quality marketing materials

• Wrote, edited and developed features on a variety of topics including health, relationships and entertainment• Proofread and fact-checked every issue• Served as entertainment editor, working with publicists and interviewing celebrities to ensure content for the magazine and the website, girlslife.com• Worked with GL’s freelancers on story ideas and drafts* Utilized content management systems to post content to the web

• Interviewed celebrities and experts; wrote and developed celebrity-based stories, teen-oriented features and quizzes• Did final edits on all pages• Assisted other editors in research, transcribing interviews, brainstorming, organization, etc.• Handled administrative duties, including phone calls, billing, faxing and organizational tasks

• Wrote, edited and developed stories on a variety of topics ranging from teen issues to celebrities• Coordinated the art, photo and editorial sections when working on assignments• Interviewed celebrities and experts for stories

• Interviewed celebrities and experts; wrote and developed celebrity-based stories, teen-oriented features and quizzes• Did final edits on all pages• Assisted other editors in research, transcribing interviews, brainstorming, organization, etc.• Handled administrative duties, including phone calls, billing, faxing and organizational tasks