Responsible for co-managing Adventure Treks organization.• Develop, implement, and track progress on quarterly, yearly, long-term goals and strategic plans.• Manage all marketing, advertising, sales, communication, customer service, lead development, retention, and relationship-building for hundreds of clients annually.• Manage recruitment and hiring for seasonal and full-time staff.• Manage SEO and SEM for all editorial and creative content, including websites and blogs, yearly brochure, and all promotional materials.• Manage and generate content for all social-media channels.• Manage weekly email marketing campaigns.• Manage bi-monthly live webinars to inform all current and potential clients.• Manage yearly fundraising for partnering organization and scholarship committee.• Presenter and brand ambassador at trade shows such as America Outdoors Confluence.• Manage professional development training in marketing and customer service.

Responsible for all strategic marketing efforts to increase enrollment, drive brand awareness, strengthen client relationships, and maintain reputation as a leader in the industry.• Managed family outreach, enrollment process, and customer service for 1,100 clients annually.• Managed marketing and advertising budget.• Managed SEO and SEM for all editorial and creative content, including websites and blogs, yearly brochure, and all promotional materials.• Managed and generated content for all social-media channels.• Managed weekly email marketing campaigns.• Managed bi-monthly live webinars to inform all current and potential clients.• Managed yearly fundraising for our non-profit organization and scholarship committee.• Acted as brand ambassador at trade shows such as America Outdoors Confluence.• Led regular professional development training in marketing and customer service.

Responsible for devising, implementing, and managing strategic marketing plans and budgets for up to 20 ecommerce and non-ecommerce clients.• Helped drive a 186% increase in site traffic for Ancient Harvest from 2013 to 2014.• Organically drove a 51% increase in social media base for GoLite from 2013 to 2014.• With the absence of a sponsored athlete program, worked with fans to create a grassroots ambassador program for GoLite, resulting in hundreds of user-generated content submissions.• Coordinated deadlines, managed team of designers, and managed campaign content and client requests.

Managed copy and art content, copy edited the magazine’s two largest print departments, and led daily website and social media efforts.• Drove a 19% increase in web traffic from 2012 to 2013 while leading daily content efforts on www.climbing.com.• Organically grew Facebook fan base from 0 to more than 26,000 in three years.• Collaborated on major print and website redesign in May 2012.• Maintained close relationships with hundreds of outdoor brands.• Acted as brand ambassador at six Outdoor Retailer trade shows as an editor of Climbing Magazine and an editor of Outdoor Retailer Daily.

• Oversee production of Climbing magazine departments, including artwork, layout, and magazine style, ensuring adherence to deadlines and budget requirements• Work with contributors to develop and shape articles• Work with art director to prepare page layouts• Prepare, write, and edit copy for Climbing and Urban Climber magazines• Manage daily operations and content postings of Climbing.com and Urbanclimbermag.com• Optimize web content for search engines• Manage weekly newsletters for Climbing magazine and Urban Climber magazine