Amanda Fox Email & Phone Number

Zirconia, North Carolina, US

• Responsible for co-managing Adventure Treks organization.
• Develop, implement, and track progress on quarterly, yearly, long-term goals and strategic plans.
• Manage all marketing, advertising, sales, communication, customer service, lead development, retention, and relationship-building for hundreds of clients annually.
• Manage recruitment and hiring for seasonal and full-time staff.
• Manage SEO and SEM for all editorial and creative content, including websites and blogs, yearly brochure, and all promotional materials.
• Manage and generate content for all social-media channels.

• Responsible for all strategic marketing efforts to increase enrollment, drive brand awareness, strengthen client relationships, and maintain reputation as a leader in the industry.
• Managed family outreach, enrollment process, and customer service for 1,100 clients annually.
• Managed marketing and advertising budget.
• Managed SEO and SEM for all editorial and creative content, including websites and blogs, yearly brochure, and all promotional materials.
• Managed and generated content for all social-media channels.
• Managed weekly email marketing campaigns.

• Responsible for devising, implementing, and managing strategic marketing plans and budgets for up to 20 ecommerce and non-ecommerce clients.
• Helped drive a 186% increase in site traffic for Ancient Harvest from 2013 to 2014.
• Organically drove a 51% increase in social media base for GoLite from 2013 to 2014.
• With the absence of a sponsored athlete program, worked with fans to create a grassroots ambassador program for GoLite, resulting in hundreds of user-generated content submissions.
• Coordinated deadlines, managed team of designers, and managed campaign content and client requests.

• Managed copy and art content, copy edited the magazine’s two largest print departments, and led daily website and social media efforts.
• Drove a 19% increase in web traffic from 2012 to 2013 while leading daily content efforts on www.climbing.com.
• Organically grew Facebook fan base from 0 to more than 26,000 in three years.
• Collaborated on major print and website redesign in May 2012.
• Maintained close relationships with hundreds of outdoor brands.
• Acted as brand ambassador at six Outdoor Retailer trade shows as an editor of Climbing Magazine and an editor of Outdoor Retailer Daily.

• Oversee production of Climbing magazine departments, including artwork, layout, and magazine style, ensuring adherence to deadlines and budget requirements
• Work with contributors to develop and shape articles
• Work with art director to prepare page layouts
• Prepare, write, and edit copy for Climbing and Urban Climber magazines
• Manage daily operations and content postings of Climbing.com and Urbanclimbermag.com
• Optimize web content for search engines