Marketing leader dedicated to the Treaty business responsible for creating actionable marketing plans that align with key business goals and objectives. Responsible for go-to-market strategies for key products including:- Commercial Lines Equipment Breakdown - Commercial Lines Cyber - EPL/MPLPersonal Lines:- Home Cyber Protection - Home Service Lines- Home System Protection Support thought leadership campaigns (brand and product), paid/earned/owned media… Show more Marketing leader dedicated to the Treaty business responsible for creating actionable marketing plans that align with key business goals and objectives. Responsible for go-to-market strategies for key products including:- Commercial Lines Equipment Breakdown - Commercial Lines Cyber - EPL/MPLPersonal Lines:- Home Cyber Protection - Home Service Lines- Home System Protection Support thought leadership campaigns (brand and product), paid/earned/owned media strategies and help business development/sales enablement with key value propositions in order to drive new business growth and development. Show less

Responsible for building strong and lasting relationships with agency clients - with a primary focus of reaching and exceeding clients' marketing goals and objectives. Develop a results-driven strategic marketing and communication plans for highly complex business challenges while offering alternative solutions to achieve success. Work closely with agency creative partners to ensure a full understanding of project requests and act as a champion of individual clients based on project needs.

Marketing and Communication Strategy and Development Developed, recommended and influenced marketing and communications strategy to directly support and integrate with organizational goals Developed, presented, and implemented marketing and member communication plans that impacted and influenced identified client goals and objectivesContinuously re-evaluated market trends and consumer demands and identified, presented and recommended marketing tactics for… Show more Marketing and Communication Strategy and Development Developed, recommended and influenced marketing and communications strategy to directly support and integrate with organizational goals Developed, presented, and implemented marketing and member communication plans that impacted and influenced identified client goals and objectivesContinuously re-evaluated market trends and consumer demands and identified, presented and recommended marketing tactics for clientsIdentified areas of measurement, tracked accordingly and correlated quantifiable results with overall sales growth and utilization Product Marketing Strategy and Development Recommend and executed marketing and communication plans to increase utilization of targeted products and servicesActively created key messaging, marketing tactics and influenced go-to-market strategy for new product development LeadershipDeveloped and executed marketing and member communication solutions through strategic conversations and utilized marketing knowledge, experience and proven results for optimal success Managed vendor relationships including vendor set up, budgetary tracking and forecasting, contract requirements and estimate negotiation with vendors including: advertising agencies, video production agencies, and freelance writers and designers Show less

Worked with external commercial employer accounts to develop the most appropriate marketing and communications strategy to increase awareness and increase membership into Aetna Retirement plansDeveloped and executed marketing and communication plans simultaneously, within tight deadlinesLeveraged existing media, advertising, research, collateral, and other tactics to optimize results, and recommend new materials when necessaryPartnered with Sales Leadership, Account… Show more Worked with external commercial employer accounts to develop the most appropriate marketing and communications strategy to increase awareness and increase membership into Aetna Retirement plansDeveloped and executed marketing and communication plans simultaneously, within tight deadlinesLeveraged existing media, advertising, research, collateral, and other tactics to optimize results, and recommend new materials when necessaryPartnered with Sales Leadership, Account Management, Product Development, Legal and Compliance, and other business partners to deliver innovative marketing campaigns and recommended enhancements when necessaryUtilized creative design and editorial critique skills for creating ad hoc requests and proofing final design and copy used in specific client materials Show less

• Recognized as a high performer and identified as part of the “emerging leaders” program• Developed, implemented and maintained marketing and communication review process for specific “high risk” accounts • Worked collectively with internal audit and review team; creating review best practices, process documents and FAQ’s• Senior proposal writer – responding to complex request for proposal (RFP), request for information (RFI) for life and disability insurance… Show more • Recognized as a high performer and identified as part of the “emerging leaders” program• Developed, implemented and maintained marketing and communication review process for specific “high risk” accounts • Worked collectively with internal audit and review team; creating review best practices, process documents and FAQ’s• Senior proposal writer – responding to complex request for proposal (RFP), request for information (RFI) for life and disability insurance products• Assessed RFP requests for legal and compliance risk and wrote responses to legal agreements, legal requirements, specifications, terms and conditions and scope of work documents• Developed, created and implemented a new training program for 20 new hire employees including; roles and responsibilities, product training and ongoing management of assignments Show less