Amanda Light Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Client list: Grey Goose, ALDI, Cooper Tires, JC Penny, New York Life, Corteva, Patron, Samsung- Plan, build, and execute upon social paid campaigns across Facebook, LinkedIn, Twitter, and Reddit. - Monitor and optimize paid social campaigns based on client goals. - Conceptualization, curation, and creation of original social content and copy for Grey Goose. - Conduct Audience Intelligence Reporting and Social Channel Audits using tools such as Netbase and Falcon. - Report upon paid and organic social metrics on weekly and quarterly basis for Facebook, Twitter, Instagram, and Pinterest as well as reporting upon paid split tests and internal performance reporting.- Assist in educating and integrating client into social media landscape as well as assist in creation of new social strategy for client. - Study and record emerging social topics and trends in order to help inform social strategy. - Partner with creative and data teams in order to deliver innovative and quality creative to client. - Build and report upon paid social media advertising campaigns for ALDI in addition to POV and social strategy creation.

Washington, District Of Columbia, Us

Streetsense is an experience-focused strategy and design collective that creates brands people love and places people love to be. Powered by in-depth insights and an interdisciplinary approach, we enhance brands and places, drive consumer demand, and foster community.Client list: Mountain Trek, JBG Smith - Collect, analyze, and report upon organic and paid media data in order to illustrate clients’ campaign achievements on a quarterly basis. - Collaborate across internal teams to manage ad spend, analyze and collect statistics, and give insight into changes pertaining to the overall strategy. - Curate creative content across social channels including taking original photos, producing graphics in Canva, and/or selecting user-generated photos in order to maintain brand voice and visual aesthetic. - Conduct local site visits in order to establish long term relationships with client and site teams. - Monitor and engage with target audiences in order to increase brand awareness and tap into conversations happening within relevant communities.

Washington, District Of Columbia, Us

Client list: Hilton, Goodwill, American Hospital Association, Allstate Foundation, GLR, ACT Equity- Executes audience intelligence research as well as social audits in order to secure clients such as Hilton, Goodwill, the American Hospital Association, and the Allstate Foundation.- Conduct social audits and recognized key performance indicators to help clients reach critical goals and milestones.- Analyze and report upon organic and paid media data in order to illustrate clients’ campaign achievements using social listening tools such as Crimson Hexagon, Sprout Social, and Klear.

Washington, District Of Columbia, Us

- Present clients with analytics reports surrounding their social media and web metrics weekly and monthly using tools such as Google Analytics, Crimson Hexagon, and Sprout Social.- Collaborate with strategists, copywriters, and the creative team to develop content and strategy surrounding a fresh brand voice for clients.- Monitor and increase followers, conversations and engagements.- Drive social conversation for several clients including ACT Center for Equity, American Hospital Association, Grade-Level Reading, and Copyright Alliance.- Research and develop audience intelligence reports for prospective and current clients to provide them with strategic direction.

Washington, District Of Columbia, Us

-Assist junior and senior community managers in growing social media followings for clients, creating influencer lists, and monitoring brand development and voice.-Prep metics and analytics reports for clients.

Bethesda, Maryland, Us

-Responsible for invoice management and budget management for clients-Strategic ad placement on different mediums such as radio and television in Washington, D.C. and beyond-In charge of client relations and responsible for 3 + assigned accounts -Responsible for client inquiry as well as acting as liaison between client and agency

Philadelphia, Pennsylvania, Us

-Responsible curating content on multiple media channels in addition to establishing templates and interacting with clients-Developed brand voice and tone-Writing and editing of all social media postings as well as creative layout-Consulting on promotions and campaigns

Burlington, Vt, Us

-Writing press releases in addition to contributing articles to the weekly newsletter-Intense organization of the University of Vermont Medical Center website -Applied anthropological skill to evaluation of consumer satisfaction and needs-Helped to implement change from "Fletcher Allen" to "University of Vermont Medical Center" through advertising and marketing campaigns

-Working in-house with owner and operator of Sloane Mercantile -Organized media attention for rapidly-growing consumer base -Brand development in addition to connection desired consumer to base

-Responsible for organizing social media outlets such as Tumblr and Facebook -Created and spearheaded the Girl Zone Ambassador Program

Bachelor Of Arts (B.A.), Cultural Anthropology/History

Communication And Media Studies