Amanda Gilbert Email & Phone Number

London, England, United Kingdom

Slough, United Kingdom

Project Manager - Shopper Marketing Agency – LEGO Group(January 2015- present 2018)Partner & Project Management D2C – Direct to Consumer retail arm of LEGO successfully developing client relationships and forming key strategic plans.Ensuring EMEA & Global marketing omnichannel communication opportunities are recognised and actioned creatively within time, budget and relevance to the market.Manage project evaluation and cascade feedback to teams for continuous improvement across annual plans.Active member of the EMEA Shopper Marketing Agency Leadership Team – forming a solid strategy for ways of working across key teams to create a cohesive working group and collaborative team.Project Management new store opening LEGO Flagship store - Leicester Square London.Responsible for project managing the teams creative & production based output for the new store opening of the World’s largest LEGO Flagship Leicester Square London. A year-long project - organising internal and external Stakeholders.Including brand creation of store communication, bespoke animation and innovations - ensuring return on investment was met. Project Management for France, Spain, UK & Italy.Management for ad-hoc and campaign based projects across EMEA LEGO markets. Multi-tasking on a range of projects from campaign websites, animations, branding, POS and specialised events – utilising my skillset to ensure a strong result and a motivated team. Brainstorm Creative Workshop Facilitator – leading to writing a best practice document on running creative workshops across global locations and time zones.

Responsibilities included;Freshers and Back to School Campaign - 2012, 2013, 2014Annually this involves ten months of preparation, working with over 60 food and drink suppliers to create an integrated printed and digital campaign to engage with students and pupils at the start of the academic year.Promotional Point of Sale KitsRetail Consumer PlansVideo and Photographic ProjectsBrand Identity and DevelopmentFood Development Consumer Facing MaterialsInvolvement in New Business and Retention

Responsibilities IncludedClient; DrambuieResearch and development for key global and national promotional itemsFind solutions and most appropriate costs for bespoke itemsOrganise and produce report for the discovery phase of the project

Responsibilities Included;Client; Costa CoffeeDevelopment of creative concepts and strategies for projectsSetting up Local Store Marketing trial across the UK for Costa and Costa FranchiseOrganising the Frescato product promotional activity on a national levelCreation of bespoke marketing solutions for new store openingsManage and train supporting team

Isle Of Wight

Clients;NEG Rotors, Isle of Wight Education, Island Waste

Eton, Windsor

Responsibilities included;Clients;Reckitt Benckiser, Estates & General PLC, Oneworld, Travelex, London Electricity GroupCorporate and annual reportingCorporate Identity, branding, photographyAccount and project management of client's budget, print and timeframesOrganising the design for global intranets and global share scheme documents in 32 languages

Middlesex

Responsibilities Included;Clients;Going Places, BBC, Gardner Merchant, BentallsAccount handled print and collation for Going Places going to 720 stores nationwideArranged launch material for concept Superstore

Jersey, Channel Islands

Responsibilities included;Print purchasing, buying advertising space and adminstration