Amanda Gillespie Email and Phone Number

Responsible for developing and implementing the organization’s marketing communications annual plan; including key strategies and tactics, budget implications and success metrics to monitor. Directs the implementation of national digital advertising, paid search, retargeting and public service announcement campaigns to reach consumer segments.Executes brand awareness campaigns to promote the quality work to consumer network. Leads attendee and sponsor recruitment and communications for the all senior leadership conferences.

Developed and executed new product launches, brand events, prospective student initiatives, marketing communication plans and creative development. Led annual business analysis and pipeline planning. Experience in key strategic organizational roles requiring comprehensive understanding beyond traditional marketing to include product and business development. Extensive project management experience working across multiple groups and functions.

Oversaw 8 distinct marketing programs including multiple partners including Federal and state offices, private foundations, trusts and private donors. Responsible for relationship building with outside advertising agencies, media firms and national organizations. Managed an annual budget of over $2 million. Reported directly to the Executive Director.Revenue Development/Management: Increased funding streams and contracts received by the agency by 100%. Managed over $2 million budget annually while meeting expenditure guidelines from over 10 funders.Marketing Management: Responsible for driving program management, developed standardized expectations of all marketing, comprehensive collateral and logo development, agency branding, press releases and partner co-branding. Implemented agency podcasts and webinars with Twitter and Facebook program page development and process. Developed outside of the box thinking by bringing in new partners to develop age target specific health messaging to K-12 grade students, on pint-sized milk cartons for client. Campaign is being applied nationally. Personnel Management: Managed staff of 10 and provided the tools for managers to succeed and promote high morale. Wrote annual performance reviews for staff and oversaw disciplinary actions. Project Implementation: Led the implementation of eight multi-year marketing campaign projects. Developed program objectives, timelines, budgets, staffing patterns, and resource development. Collaborating with other departments to ensure best overall product and client needs were met. Collaboration: Initiated and maintained partnerships with local, state and Federal partners; leading to increase funding for the agency. Presented new marketing ideas objectives to statewide coalitions and national professional associations and conferences.

Specific responsibilities include developing promotional and consumer direct marketing campaigns including: mailers, brochures, consumer and yellow page ads, radio PSA and OOH. Created, executed and maintained a National Speaker’s Bureau with leading physicians across the country to meet the need of sales requests for educational engagements.Responsible for developing complete mar/com campaigns for three primary hospital specialties including but not limited to, bariatrics, general and plastics focus. Additional primary responsibilities include coordinating and executing promotional dinners and physician events: consumer events, meetings and hospital functions.Other duties include co-operative advertising campaigns with national hospital systems, physician group practices and surgeons’ offices. Developed and maintained three company websites, including an online merchandise store, collateral and sample sites for sales force to directly purchase and use in the sales field. Coordinated and executed company national and international tradeshow schedule. Consisting of 15 surgical medical tradeshows, ranging from 5,000- 18,000 attendees.Developed successful sales promotions to increase 3rd and 4th quarter sales numbers.Staff and budgetary responsibilities.

Assisted in national advertising campaigns and promotions.Responsible for promotions, sponsorships and internal sales contests.Coordinate all internal and national tradeshow activities.Participate in designing key elements of national tradeshow properties.Coordinated national sales meeting and product kick off presentations.National field lead investigation for marketing and sales purposes.Budgetary responsibilities