Amanda Gilpin Email and Phone Number

Oversaw the development of organization-wide initiatives by creating plans, assigning tasks to colleagues, managing progress, and ensuring quality was consistent with brand standards.Project Management: Planned, directed, and coordinated projects to ensure on-time completion within budget.• Evaluated steps, sequencing, and specifications to determine requirements necessary for project success by connecting granular tasks to longer-term strategic objectives and communicating those to all stakeholders.• Created and maintained fluid and effective project plans, schedules, and budgets through relentless focus and evaluation of what needs to be accomplished.User Experience: Oversaw website updates and online store management, including a complete website and store rebuild in 2022.• Defined strategic objectives to elevate friction and enhance the current and future user experience on BetterMan’s website.• Architected, developed, and implemented automated touch points with BetterMan leaders through successful integration of all organization platforms, including website, CRM, MailChimp, etc.• Managed partnership with a third-party web developer; work closely to determine requirements necessary for project success.• Set up online store, managed product offerings, maintained sufficient inventory, managed special requests, and worked directly with third-party fulfillment company to help correct order errors for customers.

Translated BetterMan’s comprehensive goals into innovative marketing objectives and creativestrategies in partnership with the CEO and COO.• Joined the organization at the beginning of the COVID-19 pandemic as the first woman on staff and worked quickly to pivot the ministry model by creating a virtual group meeting option, as the only meeting options were in-person small or large groups. Pandemic aside, there were over 400 groups that formed and met across 10 countries in 2020, impacting more than 10,000 men.• Worked directly with the co-founder to publicly launch BetterMan in June 2020 in conjunction with the release of BetterMan’s research journal, Five Essentials to Engage Today’s Men, in partnership with Barna. The journal became Barna’s bestselling resource in 2020 and because of that success, additional partnership opportunities have continued into 2021 and 2022.• Collaborated with colleagues and third-party agencies to communicate BetterMan’s mission, vision, and values to each of our external audiences and ensured that every communication medium was aligned with each of those audiences.• Strategically managed audience engagement and growth across all platforms, including social media, website, email, podcast, etc. For example, reach on Facebook was higher through the first half of 2021 than all of 2020.• Led marketing and communication vision, strategy, and execution for the launches of new curriculum offerings in 2021 that helped better diversify BetterMan’s reach (e.g., MejorHombre, a fully translated Spanish version of the BetterMan 11-Week Curriculum).• Oversaw the development of donor materials in conjunction with BetterMan’s marketing agency and Development Director.

Internal Communications: • Managed employee communication programs for EnLink Midstream by creating strategy for company news dissemination to the organization’s 1,500 employees across seven states.• Editor in chief of EnSite, employee intranet, through the assignment and editing of employee news and feature stories. Reviewed analytics and provided recommendations based on employee interactions and viewership. During my tenure, EnLink averaged more than one intranet story per business day.• Invigorated EnLink’s culture through the Live & Lead Committee by identifying events and other opportunities to enhance employee confidence in the senior leadership team. Co-led committee’s effort to get EnLink placed on the Dallas Morning News’ Top 100 Places to Work list; EnLink was named No. 12 of the recognized large companies.• Created materials for internal communication content including company announcements, executive emails, All Employee Calls/Meetings, internal/external events, etc. to keep employees informed and accurately communicate key company information.Event Planning: • Developed comprehensive communications plan for the American Heart Association’s Dallas Heart Walk (largest walk in the nation with 60,000 walkers) campaign and employee engagement events leading up to the walk. In EnLink’s first year, over 500 employees, families, and friends walked together and helped fundraise $300,000 for the AHA’s life-saving work.• Supported Investor Relations initiatives through the management of logistics for EnLink’s multi-day annual Analyst Day event, facility tours, and financial conferences for the company's top investors.Corporate Visibility: • Managed and facilitated EnLink’s community investment program, The Connector Program, of 60 employee-leaders (“Connectors”) across the company’s operations who helped protect the company's social license to operate. In 2019, the Connectors donated time and/or resources to over 90 nonprofit organizations.

General Administrative Duties: Provided full administrative support, assisted with daily work responsibilities, and special projects for the Vice President of Public & Industry Affairs (PIA) and PIA team members as requested. Internal Communications: Assisted in the research and development of content for internal communication including company announcements, executive emails, internal events, etc. to inform employees and accurately communicate key company information.Speaking Engagements/Conferences: Coordinated and managed speaking engagement details for key company spokespersons.Events: Executed coordination and managed details related to all PIA internal/external events such as investor Non-Deal Roadshows, industry conferences, annual Analyst Day, etc.

• Contract employee for various companies in the Dallas Metroplex with assignments ranging from Human Resources to Office Administration.

• Responsible for performance management of team members including: succession planning, performance reviews, corrective action, coaching, counseling, providing feedback, as well as, recognition• Coordinated and conducted the interview and hiring process for all hourly personnel• Reviewed weekly schedule planning for all 300 team members • Led the communication, preparation and implementation of all new corporate policies at the store level • Facilitated and actively participated in all store leadership team planning sessions related to store operations• Guided daily interaction between store leadership, team leaders and team members• Organized and managed all weekly team recognition events• Planned and tracked all developmental training for every new and existing team member• Monitored turnover rate and implemented actions to improve team member retention• Scheduled and conducted on-going chat sessions with team members• Accountable for ensuring all processes for opening, maintaining and closing the store were completed as required

• Organized and coordinated rehearsals or weddings by working closely with the bride, groom, and their families to understand the expectations for the event• Communicated with clients and guests to ensure the agenda of the day’s events are completed as planned • Attended to the small but necessary details for the bride

• Assisted a Certified Master Wedding Planner in every aspect of the wedding planning process• Attended and participated in client and vendor meetings and networking events• Researched prospective vendors and catalogued data

• Helped with the training of several new employees in vital store operations such as: customer care, floor sales, inventory replenishment, cash wrap, and new credit card applications• Gathered input from clientele to provide outstanding service to meet the expectations of the customer• Utilized conflict resolution skills to assist in solving customer issues related to total product satisfaction• Reorganized and rearranged the store’s appearance as needed to support new corporate initiatives

• Participated in client meetings and selected fabric, furniture, and paint samples for the projects• Designed presentation boards for client project meetings• Conducted an inventory of a client’s project by taking pictures and writing descriptions of artwork and office furnishings; formatted the information into an Excel spreadsheet• Created an invitation in Photoshop for the International Interior Design Association, Texas Chapter’s Annual Breakfast