Amanda Griffiths Email & Phone Number

London, England, United Kingdom

I'm successfully leading a unique turnaround venture within a FTSE 100 company, rebuilding market investment in the 3rd largest media channel in the UK. I've built a unique Planning team that now operates as the UK expert in direct mail as a commercial marketing channel. I achieved this by establishing Planning as Marketreach’s Centre of Excellence. Marketreach Planning is now recognised for market leading research and insight, deep customer knowledge and unmatched support for creativity and innovation in media. It delivers expert insight and commercial solutions across the top UK advertisers. Working closely with innovators in communication, creativity, technology and production underpins a focus on revenue that has resulted in us surpassing sales targets annually for the last 4 years, growing mail industry sales revenue +10% annually since 2015.

London, United Kingdom

Led business building communications planning across the agency’s leading clients, guiding acquisition, CRM and retention programmes. Ensured planning was recognised as a powerful source of success as this agency grew from a middle sized independent to a leading direct marketing agency in Interpublic Group, • Led Costa Coffee’s digital CRM programme. Our behavioural audience segmentationdelivered 3.8M dynamically personalised communications each month. The targeted email programme achieved 50% open rate, 77% CTR.and generated £20M incremental spend. Programme won 3 Data Strategy awards including the Grand Prix. Data from the programme drove profit growth of 29%.• Built unique Homebase real time personalised CRM programme using in-store andonline sales activity to deliver bespoke 121 customer journeys and communications. • Created new brand strategy and communications programme to rebuild Open University’s relevance and attraction in the face of the massive changes in UK Higher Education. Harnessed ATL, BTL, digital and email media to (re)build interest in the UK’s largest university, the world leader in distance learning.

Marlow, England, United Kingdom

Introduced Planning as a core discipline to this SME agency. Re-engineered their offering from executional to strategic with a strong digital and CRM offering. Key clients included: eCRM programme for Pernod Ricard Wine Division, Wickes MyCard CRM programme with almost 1 million members, Davidoff global brand vision for the range of global line extensions in markets with drastically different communication guidelines and consumer behaviours.

London, England, United Kingdom

Lead Planner for P&G digital CRM lifestyle portalwww.superssavvyme.com enabling P&G to speak directly to their ‘Golden Consumer’ for the first time ever. Digital hub introduced unique on-going cCRM programmes across all P&G brands and remains central to their consumer marketing over a decade later. Led strategy and communication for Boots Advantage Card on and offline CRM programme driving double digit annual growth.

London, England, United Kingdom

I was the 10th employee at this start-up agency, where the power of a Planning centric focus built this agency from a small creative hot-shop to being named both Marketing and Precision Market Agency of the Year.. A powerful triumvirate of strategy, creativity and client focus delivered pitch wins on Virgin Holidays, Department of Health Anti-Smoking campaign, Norwich Union Healthcare, Waitrose, and John Lewis, in rapid succession. The impact of our work on these brands was recognised by DMA Gold awards, Precision Marketing and Campaign Direct awards for Virgin Holidays, DoH and Waitrose.

Master Of Business Administration - Mba, Marketing, Director'S Honours List

Bachelor Of Arts - Ba, American Culture