• Communicated with station contacts as needed on a regular and coordinated basis. • Communicated with all station contacts primarily by phone and email, with faxes used as a secondary communication.• Assisted with all buying functions. This included prelogs, postlogs, clearance reports and purchased schedules.• Entered system revisions as needed• Responsible for obtaining all confirmations back including buys, revisions, cancels, and traffic in accordance to the procedures.• Responsible for calling stations with all late title revisions • Processed and followed-up on dub requests/traffic changes, as needed.• Researched and followed up on all telecast discrepancies weekly.• Answered and responded with the appropriate action to incoming calls. • Researched and resolved all invoice discrepancies • Organized and maintained all paper filing as necessary.• Proficiency at utilizing in house proprietary systems.• Cross trained in other areas • Updated system station files as necessary • Implemented new station set ups / traffic requirement information• Actively participated in department meetings, with a commitment to expressing new ideas and solutions.• Acted as a positive and knowledgeable representative for Hawthorne Direct, • Completed other duties and projects as assigned based on company needs.• Secured and processed all short form exact time confirmations

Service existing accounts, obtain orders, and establishes new accounts by planning and organizing daily work schedule to call on existing or potential sales outlets and other tradefactors.• Keeps management informed by submitting activity and results reports, such as daily callreports, weekly work plans, and monthly and analyses.• Resolves customer complaints by investigating problems; developing solutions; preparingreports; making recommendations to management.• Maintains professional and technical knowledge by attending educational workshops; reviewingprofessional publications; establishing personal networks; participating in professionalsocieties.• Provides historical records by maintaining records on area and customer sales.• Contributes to team effort by accomplishing related results as needed.• Cold-call prospects that are generated by external sources of lead.• Identify decision makers within targeted leads to begin sales process.• Penetrate all targeted accounts and radiate sales from within client base.• Collaborate with Sales Supervisor and Account Managers to determinenecessary strategic sales approaches.• Maintain and expand the company's database of prospects.• Ensure follow-up by passing leads to Account Managers with calls-to- action, dates, complete profile information, sources, and so on.• Set up and deliver sales presentations, product/service demonstrations, and other sales actions.• Make outbound follow-up calls to existing customers via telephone and e- mail cross-sell and up-sell.• Handle inbound, unsolicited prospect calls and convert them into sales.Overcome objections of prospective customers.• Emphasize product/service features and benefits, quote prices, discuss and prepare sales orderforms and/or reports.• Coordinate customer training as necessary.• Enter new customer data and update changes to existing accounts in the corporate database.