* Specialized as a system-based design and 2D design specialist, creating visuallycohesive event branding and custom graphic systems for both BTC & BTB events.* Oversaw the entire lifecycle of experiences, from initial ideation to live execution,collaborating closely with cross-functional teams and clients.* Played a key role in building concepts, journeys, visuals, and graphics for a diverserange of live experiences, including permanent museum exhibitions and creativeindustry workshop summits.* Led the development of experiential brand guidelines for clients' existing brands,such as PayPal, as well as for new custom event series.* Managed and mentored junior creatives, providing support for skill growth andcreative development.

* Engaged with a range of upcoming businesses & brands to build succesful brandidentities. Crafted comprehensive design toolkits and guidelines to ensure consistentbrand representation.* Contracted with Jack Morton Worldwide and George P. Johnson working closely withretainer brand teams on virtual experiences. Contributed to ideation sessions forvirtual engagements and activations. Developed visual and graphic assets for digitalusage and print packaging.

* Successfully led the development and execution of captivating BTB experientialprojects, working for a range of clients such as Meta, Microsfot, The U.S. Airforce,Amazon & Levis.* Generated imaginative themes, crafted concept statements, explored innovativedesigns, and curated art direction boards with a strategic and practical approach.* Managed and guided creative teams, including junior designers, productiondesigners, environmental designers, copywriters, strategists, and illustrators.E ectively translating feedback from cross-functional leaders and clients,s into clearguidance for the creative team.* Ensured that creative ideas aligned with the overall direction and brand guidelines.* Earned recognition from peers for maintaining a calm and innovativeproblem-solving approach during the production process and on-site for live events.* Presented creative work thoughtfully and articulately to cross-functional teams,agency partners, and clients.* Orchestrated the smooth delivery of designs across multiple projects, ensuringtimely completion and maintaining a high standard of excellence for both print anddigital platforms.* Developed impactful visual assets, custom typography, and illustrations to bringevent concepts to life.

* Brought brands to life across the MENA region by creating captivating decks,brand identities, logos, visual systems, print and digital design assets for bothnew and existing brands.* Showcased adaptability by producing creative work in multiple languages anddeveloping bilingual brand identities that resonated with diverse audiences.* Took projects from concept to design to  nal execution, ensuring timelydelivery and staying within budgetary constraints.* Presented ideas and creative work to clients with enthusiasm, e ectivelypitching and showcasing the value of the proposed solutions.* Fostered strong and collaborative relationships with clients throughout theproject timelines, serving as their dedicated point of contact and maintainingopen communication.* Led the artistic direction of projects, paying meticulous attention to detail intypography, layout, print, digital, and motion design to create visually appealingand impactful outcomes.* Managed and distributed work among team members e ciently, ensuring thateveryone's time and unique skills were maximized and valued.