Amanda Halash Email & Phone Number

Greater Grand Rapids, Michigan Area

Greater Grand Rapids, Michigan Area

• Managed ebook promotions across 4000-title backlist, scheduling & analyzing performance of 200-300 promotions per month and resulting in approximately $1M in promotional revenue annually.
• Developed FileMaker Pro database relationships, layouts, and scripts to aid in scheduling and evaluating promotions.
• Cultivated ongoing relationships with outside vendors such as BookBub and Goodreads to promote ebook deals each month.
• Coordinated with marketing teams and retailers to schedule ebook promotions.
• Designed and launched daily BPG ebook deal newsletter.
• Maintained internal XSL stylesheets to generate retailer-specific ONIX XML outputs; upgraded stylesheets from ONIX 2.1 to ONIX 3.0.

• Coordinated with colleagues in six publishing divisions and across departments to implement process changes, create new forms and other tools, and administer short- and long-term initiatives of the Office of the.
• Compiled and analyzed data from various sources, preparing reports to facilitate executive-level decision-making. Developed proficiency with Excel and PivotTables.
• Worked closely with IT to update databases to reflect new processes.

• Edited manuscript and page proofs for five struggling-reader series, meeting tight deadlines with turnover times ranging from three or four days to less than one hour through all project stages. Edited for content.
• As sole content editor on project, coordinated with production editor, copy editor, design department, and outside vendors to establish project schedules, maximize workflow efficiency, and ensure guideline and schedule.
• Participated in cross-departmental teams to choose art/photo/cover design, research selection possibilities for leveled readers, and brainstorm titles and unifying concepts for new projects.

Ma, Education

Ba, English, Mathematics