Amanda Haley Email & Phone Number

Seattle, Wa, Us

Seattle, Wa, Us

Middleboro-Lakeville, Massachusetts, Us

Individually responsible for executing all consumer research for the Ocean Spray Foods business.Led all consumer touch-points for multiple product innovations starting from internal sprint to market launch. Research included robust foundational trend analysis, idea narrowing and concept testing, graphics, packaging and shelf testing, pricing analysis, sensory product testing and post-launch in-market research.Led a multi-phase qualitative and quantitative research initiative that served as the primary input for the development of a 5-year innovation pipeline for our Foods business. Led a quantitative and qualitative initiative with our Design-to-Value team to uncover an opportunity to pivot to a new packaging platform that uses less plastic, which had substantial cost savings opportunities while also improving consumer perceptions of sustainability for the master brand.Rigorous and regular category trend-mining, including changes in shopping and consumption behavior and flavor/ingredient trends to inspire Foods marketing teams to develop relevant innovation for today’s consumer.

Waltham, Ma, Us

End-to-end quantitative and qualitative execution. Responsibilities include partnering with marketing, strategy and UX stakeholders to understand business needs, develop learning plans, manage research process, and analyze and translate data into impactful findings that drive strategic decision making.Served as the lead analyst on our ongoing brand tracker to assess brand health and competitive landscape. Led a multi-phase quantitative and qualitative customer journey study to identify barriers to entry and new channels the content marketing team can leverage to have better reach to our customers.Partnered with the creative marketing team as the lead researcher on multiple research studies throughout the development of an ad campaign, including moderation of local and international focus groups.

Los Angeles, Ca, Us

Overall responsibility for custom market research studies for a myriad of Fortune 100 companies Functional responsibilities include methodological study design, questionnaire development, data tab / analysis, strategic analysis, report preparation and final client results / implication presentationsExperience across a broad range of qualitative and quantitative study designs including multi-year brand and ad tracking studies and complex multivariate segmentation analyses Strong communication skills working with and often managing internal team, external vendors and clients to complete time sensitive tasks to deliver high quality results

Los Angeles, Ca, Us

Direct responsibility in all phases of the research process including data analysis and insights/implications reporting.

Los Angeles, Ca, Us

Supported in all phases of quantitative and qualitative research working alongside research teams. Responsibilities included overseeing the data collection process, addressing quality control, and assisting in report development.

Bachelor Of Science (B.S.), Business Administration, Marketing Concentration

Education record