Research, develop, execute and evaluate multifaceted, strategic marketing communications and public relations plans for global beauty care business. Includes internal and third-party advertising, media outreach, marketing collateral and sales tools, digital marketing initiatives, and social media. Responsible for developing advertising calendar in collaboration with the Director of Marketing, including advertising to internal and external audiences across multiple channels.Manage traditional and online advertising, negotiate rates/contracts, coordinate scheduling, production, approval, and submission of content. May create or curate content in collaboration with Marketing team members. Assist in the development, writing, editing, maintenance, and distribution of agency-wide e-blasts and publications.Manage global marketing collateral development, inventory, and distribution. Manage tradeshow, seminar, and external events. Plan events including coordination of tradeshow booth design and execution at event locations, content and attendee logistics, and event promotion. Accountable for budget planning with Director of Marketing. Assist in tracking expenses of department budget, and ad placement and printing/artwork budgets for programs.

Responsibilities included supporting regional marketing initiatives; including promotional materials and market analysis. Execution of projects generated by management with input into the project direction. B2B market research using in-house tools to support portfolio development and customer strategies. Effectively coordinating promotional campaigns and tradeshows. Design and preparation of marketing literature for promotion, new product launches, and customer projects.

•Responsibilities included coordination of all station events, including internal staff meetings and luncheons for 100+ employees. Planning and execution of external community station events: Food Lion Speed Street Booth, Southern Women’s Show Booth, Susan G. Komen Race for the Cure Station Team and Toys for Tots Program participation. •Developing and implementing promotional budget plans.•Effectively and efficiently creating promotional, entertainment and marketing activities which meet the station’s needs while enhancing sales, marketing awareness and audience growth.•Looking for and developing community, client and charity contacts and relationships that are beneficial to the station.•Assessing the needs of the sales staff and recommending research to position the station as a valuable asset to clients.•Providing strategic promotional/marketing, sales materials and audience reports for the station.•Monitoring station ratings and assessing them against station goals.

Responsibilities included all facets of media buying and planning for local, and regional accounts; print, spot, direct response and paid program rate negotiation; promotional/added value barter and coordination; review of post-buy analysis (bonus negotiation when necessary); negotiation of makegoods; billing discrepancies; tape and instruction coordination and corporate reimbursement reporting.