Led media team in providing results driven campaigns for acquisition and branding focused B2B and B2C brands. Partner with client to achieve business goals for lead generation, thought leadership persona, brand recognition and advisory perception in the marketplace as well as sales revenue objectives. Played a critical role in client growth and new business acquisition.

Worked exclusively on the American Express business focusing on digital display acquisition efforts for both Global Pre-Paid Gift Cards and new consumer direct deposits business; American Express Personal Savings

• Monitored and evaluated web analytics to help create targeted ROI driven marketing campaigns and initiatives to improve website design and content.• Produced media library, researched marketing products for event and promotional product giveaways.• Explored new and innovative communications mediums, social media trends, etc., to develop interest and visibility of brand image and expand customer base.• Managed affiliate program through recruiting new prospects, monitoring customer database and order processing for approved commission policies.• Headed partnership program: researched and contacted prospects, drafted proposal and completed follow-up.

Created and maintained design of advertising materials for various high end firms.Collaborated with several clients to discuss/explore successful communications media for their products.