Product management for customer and associate experiences with autonomous delivery devices (Scout).• Launched the first customer experience (CX) for Scout devices.• Published CX data in dashboards and reported on results in executive and organization-wide meetings.• Developed a beta-testing program and ranked resulting bugs for engineering teams to address.• Tracked emerging issues in hardware and software programs and highlighted launch blockers to leadership.• Observed CX in the field to identify areas for improvement, including requirements for Scout wait locations.• Owned and updated roadmaps to document new product ideas and upcoming changes to CX.• Published requirements for standalone Scout storage depots (dispensers) and collaborated with technical teams and contract firms to deliver the first working prototypes in the field.• Designed and executed ergonomics and usability studies of package loading at dispensers; used the results to make sizing, placement, and door type decisions for form factor updates.

Voice-of-customer and data analytics manager for Alexa business and customer support teams. • Developed text analytics models to transform unstructured data into real-time listening posts for product launch assessments, competitive analyses, state-of-the-business reviews, and concept definition documents.• Ensured prioritization of customer needs during roadmap and working backwards processes through tailored research, including ad hoc and continuous, proactive reporting to stakeholders.• Empowered cross-functional teams to directly monitor opportunities, pain points, and delighters by creating self-service tools that surfaced customer feedback ranked by impact on established business metrics.• Created a targeted customer preference profile for a new device program that delineated essential vs. nice-to-have features, resulting in variable cost savings over the two-year lifetime.• Analyzed anonymous Alexa usage data to reveal the top positive and negative experiences, informing marketing.

Product management for Amazon-branded and private label consumer electronics accessories. • Launched multiple profitable products following full cycle, concept-to-market leadership of cross-functional development teams as product owner.• Analyzed customer review and primary research data to discover users’ needs, priorities, and pain points.• Designed and conducted qualitative studies to collect early feedback on proposed products and to focus development efforts on the most promising solution.• Partnered with global teams to create a tiered worldwide portfolio of varying price points and features.• Defined and communicated new product concepts and requirements to design and engineering groups. • Dove deep on product risk areas during definition and design phases; documented the top tradeoffs and recommended path forward for senior leadership approval.• Developed product why-buys and descriptions and organized data into claim substantiation documents. • Worked directly with manufacturers to design and release select accessories under a private label line, including an Amazon’s Choice, 4.7-star rated product for children’s tablets.

Product management for a novel B2B category encompassing hardware, software, and consumables. • Launched early access service that delivered significant revenue by year two.• Built business case for pre-market product access via a service model; calculated ground-up investment, COGS, and ROI in the context of value-based pricing.• Captured unmet customer needs and their expectations for device performance through primary and secondary interviews to deliver clear, data-driven requirements to development teams.• Engaged leadership team to build executive support and secure funding for new category investment.• Constructed a multi-generational product roadmap to complement the company portfolio.• Analyzed market and technology trends and used the results to define the ideal customer profile; designed a study to quantify the market opportunity and commissioned a market research firm to deliver data.• Wrote a category business plan addressing the target customer segments and beachhead, market size, competitive landscape, product positioning, financial forecast, and go-to-market activities.• Employed technical knowledge to anticipate research and diagnostics trends that would impact consumables product decisions and documented those for the development team.

Product development and product marketing within a B2B capital equipment business line. • Initiated a voice-of-customer program to facilitate new platform development: developed, launched, analyzed, and reported on qualitative survey and interview studies.• Utilized conjoint analysis to quantify relative importance of proposed product features and develop pricing strategy across multiple customer geographies and industries. • Synthesized consumer research results into a multi-phase product roadmap and worked with development teams to incorporate specific hardware and software features into prototypes.• Collaborated globally with multiple sites, business units, and functional groups to define a product design space around their unique constraints, opportunities, and target markets.• Built data-driven, actionable product adoption and customer journey models to facilitate new market penetration and rapid uptake; used analytics to segment users into addressable groups for planning marketing messaging. • Engaged commercial teams to build key opinion leader relationships and establish collaborations for external prototype testing and case studies.• Created new tools for analysis of competitive positioning and used the results to inform strategy.• Supported existing products by providing relevant content to regional, vertical, and marketing communications teams for digital and promotional campaigns.

Sales, marketing, and project management within a custom consumables B2B business. • Managed custom service projects from initiation through final delivery; ensured efficient communication between customers and laboratory staff. Provided scientific expertise and troubleshooting assistance. • Trained multiple departments on service products and technology through videoconference and in-person presentations as well as the development of summary “cheat sheet” documents.• Acted as liaison between sales and marketing personnel. Established connections with multiple departments, including regional and cross-site marketing and commercial operations teams.• Generated high-quality content, technical literature, and graphics for multiple forms of media, including website, sales brochures, marketing collateral, informational articles, and white papers. • Compiled e-campaigns, produced offers and promotions, and wrote copy for advertorials and advertisements.• Performed market research activities such as customer profiling and segmentation, web-based research projects, competitor analysis, and survey design.• Worked collaboratively with marketing team to analyze product attributes and generate positioning statements and value propositions.

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Project leader for internal pipeline product. Coordinated multidisciplinary team; managed timelines, milestones, decision points, and deliverables with MS Project and Excel. Designed and implemented experimental plan.• Contributed to target product profile and development strategy. • Summarized research findings and project details for presentation in meetings. • Identified physician key opinion leaders and authored questionnaire for KOL consultation.• Edited manuscripts, conference abstracts, electronic communications, PowerPoint presentations, project documentation, and other files for senior management team. • Developed content-rich product marketing collateral for website and partnering meetings.