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Amanda Henriques is listed as Group Product Manager @ Atlas Technologies | Antes: OLX, UOL e Globo at Atlas Technologies, based in Rio De Janeiro, Rio De Janeiro, Brazil. AeroLeads shows a matched LinkedIn profile for Amanda Henriques.
Amanda Henriques previously worked as Group Product Manager at Atlas Technologies and Group Product Manager - B2C - Vertical de Imóveis at Olx Brasil. Amanda Henriques holds Digital Product Leadership from Tera.
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Group Product Manager da Atlas Technologies. 14 anos de experiência no digital com foco em Gestão de Produtos. Anteriormente: OLX, UOL Edtech, Telecine e Globo. Atualmente lidero os 6 times/PMs da tribo de Anunciantes (Aquisição, Cadastro, Onboarding, Retenção e [2] Monetização] da solução de classificados da Atlas Technologies. Em paralelo, ponto focal de produto na iniciativa de internacionalização da plataforma. Na experiência anterior atuei como Group Product Manager da OLX, liderando 3 squads/PMs da vertical de imóveis responsável por ZAP Imóveis e Viva Real.Ao longo da minha carreira, estive a frente de iniciativas D2C em contextos como apps, games, classificados, streaming e plataformas de conteúdo em geral - da concepção de negócio, passando pelo discovery/delivery de produto e assumindo o go-to-market. Já atuei em desafios de Produto por todo o funil da jornada de usuários com experiência profunda em Growth (certificada em SEO pela BlueArray e experiências profissionais sólidas de otimização, aquisição, CRO e internacionalização). Produtos em que atuei: ZAP Imóveis, Viva Real, OLX (Imóveis), Telecine Play, Passei Direto (UOL Edtech), Globosat Play, produtos digitais Gloob e SexyHot. 2 MBAs relacionados a negócio: Marketing pela FGV e Gestão Empresarial e Inteligência Competitiva pela ESPM. Certificada em Digital Product Leadership pela Tera e dezenas de outros cursos. Entusiasta do lifelong learning.
Listed skills include Digital Marketing, Digital Media, Business Communications, Marketing, and 22 others.
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A career timeline built from the work history available for this profile.
Pelotas, Rio Grande Do Sul, BR
Líder de líderes de 6 times da tribo de Anunciantes [Aquisição, Cadastro, Onboarding, Retenção e (2) Monetização] da solução de classificados da Atlas e também a frente da iniciativa de internacionalização
BR
Liderança das 3 squads/PMs da vertical de imóveis do Grupo OLX na tribo Experiência. Responsável pelos portais ZAP Imóveis e Viva Real.
BR
Product Manager da Squad Descoberta com foco em conversão de leads a partir da melhor experiência de busca, seleção, engajamento e conversão de ZAP Imóveis e Viva Real.
BR
Product Manager a frente do desafio de Acquisition/Growth das squads Zap+ e Viva Real na tribo de Consumer Journey.
São Paulo, São Paulo, BR
Mentoria de aspirantes à carreira de Produto na comunidade Mulheres de Produto
São Paulo, SP, BR
Product Manager da Passei Direto, edtech startup do grupo UOL EdTech. Liderei a squad de Aquisição na tribo de Product Growth. Durante o período pude participar também da viabilização da primeira campanha de marca da empresa na perspectiva de produto e atuei no desafio de internacionalização da plataforma.
Rio De Janeiro, RJ, BR
Product Manager - Customer Acquisition squad at Telecine (acquisition, conversion, retention and reversion of streaming users). I maximized MKT performance investments creating a great product-led-growth strategy combining platform improvements and other organic initiatives like SEO and ASO.I used agile methodology on a daily basis and I lead a remote team.
Rio De Janeiro, RJ, BR
I was Product Manager of TVOD squad on Telecine Labs – the rental initiative for Telecine’s streaming. I lead the Project from business proposal to technical development working with a multi-skilled tech and business team (9 p.). After go-to-market, I became responsible for this business unit as part of the scope of Acquisition squad.During this complex.
Rio De Janeiro, RJ, BR
During this time I was in charge of conversion rate optmization strategies for streaming. It was my job to reduce costs for client acquisition improving conversion rates across the sales funnel. To reach this goal, we used to create product features and improvements based on test-and-learning hypothesis and product discovery initiatives. Inbound and.
Rio De Janeiro, RJ, BR
I started on Telecine analyzing digital metrics for streaming. I used to work with a Martech team, providing insights for data driven marketing decisions. I analyzed marketing campaigns and followed SEO results and initiatives as also reporting product results for stakeholders.
Rio De Janeiro, Rio De Janeiro, BR
I was Digital Lead of Playboy do Brasil payTV channels. I was in charge of D2C streaming and also content strategy for social media, digital content distribution operation and editorial strategy for partners (as set-top-box and mobile operators, flight companies and web partners). Product and media metrics analysis and create new digital products were part.
Rio De Janeiro, Rio De Janeiro, BR
I started with editorial strategy for website and social networks and I could develop my product expertise since this. I’m proud to be responsible for the concept and coordination of more than 10 apps and 30 web games for kids during this time. It was an amazing experience which totally influenced my digital product passion. At Gloob I also became familiar.
Rio De Janeiro, Rio De Janeiro, BR
2011-2012 – Editorial strategy of VOD content for partners (flight companies and set-top-box operators) and for the website muu.com.br (MVP of Globosat Play). 2010 – Editorial strategy for TopTVZ website.
Rio De Janeiro, Rio De Janeiro, BR
Plus endomarketing tasks, my first product management experience: I led a project of a digital mural for endomarketing communication replacing the old paper ones.
São Paulo, BR
My first job experience was related to customer service metrics. I was responsible for executive reports combining metrics of multiple areas of Contax, one of the biggest companies in corporative services in Brazil, leader in contact center.
Quick answers generated from the profile data available on this page.
Amanda Henriques works for Atlas Technologies.
Amanda Henriques is listed as Group Product Manager @ Atlas Technologies | Antes: OLX, UOL e Globo at Atlas Technologies.
Amanda Henriques is based in Rio De Janeiro, Rio De Janeiro, Brazil while working with Atlas Technologies.
Amanda Henriques has worked for Atlas Technologies, Olx Brasil, Mulheres De Produto, Uol Edtech, and Telecine.
You can use AeroLeads to view verified contact signals for Amanda Henriques at Atlas Technologies, including work email, phone, and LinkedIn data when available.
Amanda Henriques holds Digital Product Leadership from Tera.
Amanda Henriques is listed with skills including Digital Marketing, Digital Media, Business Communications, Marketing, Social Media, Vod, Games, and Apps.
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