Amanda Henriques Email and Phone Number
Amanda Henriques personal email
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Group Product Manager da Atlas Technologies. 14 anos de experiência no digital com foco em Gestão de Produtos. Anteriormente: OLX, UOL Edtech, Telecine e Globo. Atualmente lidero os 6 times/PMs da tribo de Anunciantes (Aquisição, Cadastro, Onboarding, Retenção e [2] Monetização] da solução de classificados da Atlas Technologies. Em paralelo, ponto focal de produto na iniciativa de internacionalização da plataforma. Na experiência anterior atuei como Group Product Manager da OLX, liderando 3 squads/PMs da vertical de imóveis responsável por ZAP Imóveis e Viva Real.Ao longo da minha carreira, estive a frente de iniciativas D2C em contextos como apps, games, classificados, streaming e plataformas de conteúdo em geral - da concepção de negócio, passando pelo discovery/delivery de produto e assumindo o go-to-market. Já atuei em desafios de Produto por todo o funil da jornada de usuários com experiência profunda em Growth (certificada em SEO pela BlueArray e experiências profissionais sólidas de otimização, aquisição, CRO e internacionalização). Produtos em que atuei: ZAP Imóveis, Viva Real, OLX (Imóveis), Telecine Play, Passei Direto (UOL Edtech), Globosat Play, produtos digitais Gloob e SexyHot. 2 MBAs relacionados a negócio: Marketing pela FGV e Gestão Empresarial e Inteligência Competitiva pela ESPM. Certificada em Digital Product Leadership pela Tera e dezenas de outros cursos. Entusiasta do lifelong learning.
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Group Product ManagerAtlas Technologies Jul 2024 - PresentPelotas, Rio Grande Do Sul, BrLíder de líderes de 6 times da tribo de Anunciantes [Aquisição, Cadastro, Onboarding, Retenção e (2) Monetização] da solução de classificados da Atlas e também a frente da iniciativa de internacionalização
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Group Product Manager - B2C - Vertical De ImóveisOlx Brasil Apr 2023 - Jul 2024BrLiderança das 3 squads/PMs da vertical de imóveis do Grupo OLX na tribo Experiência. Responsável pelos portais ZAP Imóveis e Viva Real. -
Senior Product Manager - Search & ConversionOlx Brasil Dec 2022 - Apr 2023BrProduct Manager da Squad Descoberta com foco em conversão de leads a partir da melhor experiência de busca, seleção, engajamento e conversão de ZAP Imóveis e Viva Real.
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Senior Product Manager - Growth AcquisitionOlx Brasil Jun 2022 - Dec 2022BrProduct Manager a frente do desafio de Acquisition/Growth das squads Zap+ e Viva Real na tribo de Consumer Journey.
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MentoraMulheres De Produto Jun 2022 - Jul 2023São Paulo, São Paulo, BrMentoria de aspirantes à carreira de Produto na comunidade Mulheres de Produto -
Product Manager - Customer AcquisitionUol Edtech Oct 2021 - Jun 2022São Paulo, Sp, BrProduct Manager da Passei Direto, edtech startup do grupo UOL EdTech. Liderei a squad de Aquisição na tribo de Product Growth. Durante o período pude participar também da viabilização da primeira campanha de marca da empresa na perspectiva de produto e atuei no desafio de internacionalização da plataforma. -
Product Manager - Customer Acquisition | Digital Product SpecialistTelecine Feb 2021 - Oct 2021Rio De Janeiro, Rj, BrProduct Manager - Customer Acquisition squad at Telecine (acquisition, conversion, retention and reversion of streaming users). I maximized MKT performance investments creating a great product-led-growth strategy combining platform improvements and other organic initiatives like SEO and ASO.I used agile methodology on a daily basis and I lead a remote team (14 p.) formed by developers (5), BIs (2), UX (1), business and content strategists (6). It’s part of my job to conduct my team’s ceremonies and bring context of Telecine’s Company Wide strategy for them as also propose product discoveries and user tests to translate the vision and goals into product initiatives. It’s my role to help my team to minimize risks, obstacles and dependences across other squads. -
Product Manager - Telecine Labs (Rental Movies - Product Unit) | Digital Product SpecialistTelecine Sep 2019 - Jan 2021Rio De Janeiro, Rj, BrI was Product Manager of TVOD squad on Telecine Labs – the rental initiative for Telecine’s streaming. I lead the Project from business proposal to technical development working with a multi-skilled tech and business team (9 p.). After go-to-market, I became responsible for this business unit as part of the scope of Acquisition squad.During this complex project, I improved my technical skills. My main responsibilities were project management, identify and align technical needs and dependences across national and international partners, conduct team’s ceremonies, prioritize team’s sprints, roadmaps and backlogs and report our status to all business stakeholders.
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Assistant Product Owner, Seo & Cro - Customer Acquisition | Senior Digital Product AnalystTelecine Jan 2019 - Aug 2019Rio De Janeiro, Rj, BrDuring this time I was in charge of conversion rate optmization strategies for streaming. It was my job to reduce costs for client acquisition improving conversion rates across the sales funnel. To reach this goal, we used to create product features and improvements based on test-and-learning hypothesis and product discovery initiatives. Inbound and Content Marketing, SEO and ASO strategies were also part of my ‘toolkit’ to improve conversion rates.
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Senior Digital Marketing AnalystTelecine Jun 2018 - Dec 2018Rio De Janeiro, Rj, BrI started on Telecine analyzing digital metrics for streaming. I used to work with a Martech team, providing insights for data driven marketing decisions. I analyzed marketing campaigns and followed SEO results and initiatives as also reporting product results for stakeholders.
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Playboy Do Brasil - Digital Lead - Senior Digital Product AnalystGlobo Dec 2014 - Jun 2018Rio De Janeiro, Rio De Janeiro, BrI was Digital Lead of Playboy do Brasil payTV channels. I was in charge of D2C streaming and also content strategy for social media, digital content distribution operation and editorial strategy for partners (as set-top-box and mobile operators, flight companies and web partners). Product and media metrics analysis and create new digital products were part of my scope. Work with an adult product empowered me to test new technologies and become a highly adaptive digital professional. Besides the main streaming of Sexy Hot, a special product I led during this time was Sexy Hot 360º, the first digital product of Grupo Globo based on VR technology. -
Gloob - Kids Channel - Digital Product AnalystGlobo Apr 2012 - Dec 2014Rio De Janeiro, Rio De Janeiro, BrI started with editorial strategy for website and social networks and I could develop my product expertise since this. I’m proud to be responsible for the concept and coordination of more than 10 apps and 30 web games for kids during this time. It was an amazing experience which totally influenced my digital product passion. At Gloob I also became familiar with growth metrics. This experience provided me analytical skills for media and digital platforms.
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Multishow/Horizonte - Digital Platform AssistantGlobo Apr 2010 - Apr 2012Rio De Janeiro, Rio De Janeiro, Br2011-2012 – Editorial strategy of VOD content for partners (flight companies and set-top-box operators) and for the website muu.com.br (MVP of Globosat Play). 2010 – Editorial strategy for TopTVZ website.
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Endomarketing TraineeGlobo Mar 2010 - Apr 2010Rio De Janeiro, Rio De Janeiro, BrPlus endomarketing tasks, my first product management experience: I led a project of a digital mural for endomarketing communication replacing the old paper ones.
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Endomarketing InternGlobo Mar 2008 - Mar 2010Rio De Janeiro, Rio De Janeiro, Br
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Project InternContax S.A. Jan 2007 - Nov 2007São Paulo, BrMy first job experience was related to customer service metrics. I was responsible for executive reports combining metrics of multiple areas of Contax, one of the biggest companies in corporative services in Brazil, leader in contact center.
Amanda Henriques Skills
Amanda Henriques Education Details
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TeraDigital Product Leadership -
Espm Escola Superior De Propaganda E MarketingGestão Empresarial E Inteligência Competitiva
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Fgv - Fundação Getulio VargasMarketing
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Universidade Federal FluminenseComunicação Social
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EspmMarketing Digital
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FgvMarketing Digital
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National Association Of State Boards Of AccountancyPlanejamento Financeiro
Frequently Asked Questions about Amanda Henriques
What company does Amanda Henriques work for?
Amanda Henriques works for Atlas Technologies
What is Amanda Henriques's role at the current company?
Amanda Henriques's current role is Group Product Manager @ Atlas Technologies | Antes: OLX, UOL e Globo.
What is Amanda Henriques's email address?
Amanda Henriques's email address is ac****@****ail.com
What schools did Amanda Henriques attend?
Amanda Henriques attended Tera, Espm Escola Superior De Propaganda E Marketing, Fgv - Fundação Getulio Vargas, Universidade Federal Fluminense, Espm, Fgv, National Association Of State Boards Of Accountancy.
What are some of Amanda Henriques's interests?
Amanda Henriques has interest in Viagens, Comunicação Não Violenta, Fotografia, Children, Civil Rights And Social Action, Blogs, Environment, Cerveja Artesanal, Games, Arte Digital.
What skills is Amanda Henriques known for?
Amanda Henriques has skills like Digital Marketing, Digital Media, Business Communications, Marketing, Social Media, Vod, Games, Apps, Web Analytics, Portuguese, Internal Communications, Blogging.
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