Amanda Highlander, Leed Ap Email & Phone Number

Madison, Wisconsin, United States

Kohler, Wisconsin, United States

- Partner with in-house agency to develop creative content for campaigns- Ensure consistent messaging of Kohler’s Believing in Better operating philosophy- Manage and develop internal communications that inform and involve associates to build awareness for Kohler’s sustainability strategy- Lead and consult on integrated campaigns to position Kohler as a leader in environmental sustainability and social impact

Madison, Wisconsin, United States

- Performed gap and competitive analyses to identify areas that can achieve stronger performance at strategic and operational levels- Developed a detailed MarCom plan focused on strategic initiatives to increase brand awareness among target audiences - Grew LinkedIn followers by 5.7 percent by increasing a cadence in posts, creating strategic content, and pursuing paid ads - Managed the interview and development process for ERDMAN’s website redesign- Launched a process with resources to support the development and review of thought leadership content for internal stakeholders

Madison, Wisconsin

- Implement a new system for corporate e-communications, which involved setting the vision, defining the strategy, and developing insights-driven content to build the brand’s awareness with a 14.7 percent increase in average open rate- Lead an online perceptions survey sent to over 160 people to collect insights- Facilitate meetings with internal team members and various departments to identify needs and develop creative deliverables for client and corporate projects - Execute PR efforts including press releases and media kits- Manage efforts to build awareness for Findorff’s sustainability services, including an internal audit, external forum, marketing plan, and promotional communications - Partner with agencies, clients, and vendors in the management of integrated campaigns to ensure quality results, consistent branding, and the timely completion of projects - Drive consistency in communications and business efforts though the development of copy standards, as well as proposal expectations and processes- Train junior-level staff and interns in the execution of work- Provide input on social media strategy and content- Prepare proposals and presentations for winning pursuits valued over $180 million

- Coordinate monthly meetings with PR Committee to establish short- and long-term goals- Perform ongoing updates to the Chapter’s website- Write and edit blogs

Madison, Wi (Worked Remotely)

- Evaluated over 100 student analyses of case studies- Coordinated weekly assignments with professor and oversaw online discussions to provide feedback on students’ applications of course topics

Chicago

- Produce top-quality and on-time proposals, qualifications packages, and presentations- Oversee the maintenance of electronic and paper marketing files- Conduct research and coordination of trade show presentations and events- Track and update reports for various marketing pursuits utilizing Deltek Vision- Collaborate with design and marketing staff in other offices

- Develop and assist with the production of credentials packages, proposal submittals, and interview preparation- Prepare project information for award consideration- Organize materials for conferences and other related events- Coordinate deadlines and communicate assigned responsibilities with senior staff- Edit content and graphics for various marketing materials presented to clients

- Review and edit articles prepared by USGBC-Illinois chapter members- Collaborate with graphic designer to format new layout for the chapter’s quarterly newsletter, GreenBytes- Participate in monthly meetings to follow trends and events taking place nationally and locally in the sustainable design industry

- Schedule appointments and consult with clients to develop understanding of needs- Perform research on competing properties and apartment trends- Edit leasing contracts for future residents and process broker invoices- Serve as a liaison between management and the leasing office

- Edit construction documents, schedules, and architectural details- Prepare specifications and cost estimates for the UIC Marriott renovation- Color-correct and enhance images for presentation materials

Master Of Science, Integrated Marketing Communications

Bachelor Of Science, Interior Design With A Certificate In Business

Continuing Education