Penny Brohn UK focuses on a personalised approach to cancer care, supplementing traditional medical care with holistic services to support a person's physical, emotional and spiritual wellbeing.

Focus on Strategic GTM, Customer Success & Customer Excellence, and Business Operations on an advisory basis

Specialist Financial Planning

Leading the sales and business operations for YNV Group, focused on supporting the CRO & the GTM teams with the solutions through our Tek Experts, elev8 & Cytek Brands as our clients bridge the digital skills gap at scale. The services of sourcing, skilling, and scaling consulting services that technology and business leaders need to deliver on their technical talent strategy, address talent shortages, deliver expert services and provide career paths allow people to prosper. As part of the GTM, analysis of growth and partnerships and developing mutual business value is a key focus.

Responsible for the EMEA team of Customer Success Technical Adoption Managers as they accelerated time to value & identification of use cases for our enterprise and commercial customers & created a strong set of customer advocates. Key metrics of Customer NPS, NRR, Renewal rate, employee NPS alongside responsibility for a P&L which doubled in $s, customer volume & employee headcount during my tenure to 265 CS TAMs.Led cross Customer Success initiatives to improve transparency of customer health, metrics and use of tooling such as Gainsight. Continued my personal interest & involvement in many STEM & DEI activities in UKI & across VMware globally.

In addition to the Chief of Staff and Office of the MD role, responsible for the Sales, Strategy and Planning team who support the sales and business units who drive the UKI revenue for HPE UKI. Reviewed customer segmentation and addressable market resulting in the movement of significant to TAM to high touch model. Identifying largest customer propensity to buy and new acquisition accounts. Tracked effectiveness of segmentation through facilitating Quarterly Business Reviews (QBRs) at segment and country level including 6 reviews with the Executive Committee of HPE.Accountable with finance for the annual planning process, sales quota allocation customer alignment. Provided operational support with forecasting, business reviews, market share, customer insights and trending. Improved KPIs for executive team insight and business performance data through a purpose built dashboard which captured key quality, trending and segment data points to enable the executive team to focus key resources on customers, partners and service providers. Streamlined employee and influencer programs in line with HPE strategy.

Objective to increase the bandwidth of the UKI Executive Leadership Team and to provide impactful and transformation support to the UKI organisation as the COS and leader of the OMD team. Provided leadership on the oneHPE growth initiatives, facilitating growth boards, and monthly governance to track progress to KPIs. Coordinated the program to drive the HPE-wide transformation solutions, aligning executive owners and supporting the solutions leaders to drive pipeline growth and key customer wins through structured enablement, communications both internally and externally. Responsible for oneHPE company wide initiatives including location strategy focusing on site reduction in line with cost targets . Strengthened the focus of employee programs to improve engagement via CSR and Skills strategies, site leader programs and employee resource groups. Engaged with Princes Trust, Tech Partnership, Apps for Good, STEM.net, Digital Schools of Distinction. Owned relationship for TMV, techUK, CBI and ensured consistent communications across PR, Analyst and government affairs teams to support the HPE brand. Led the governance for the UKI Leadership team and statutory directors around fiduciary responsibilities, regulation and compliance responsibility.PMO Lead for the divestitures activities for Enterprise Services (DXC) and HPE Software (Micro Focus).

Managed the transformation of the EMEA Professional Services business to improve project stability, profit and top line financials and create the commercial strategy for growth. Aligned GTM to investment areas, customer segmentation and key growth solutions. Redefined delivery strategy to drive better coverage and predictable delivery levels positively impacting utilisation & margins. Used off shore capability, WW experts and partner networks as well as focusing on targeted and rapid enablement. Introduced governance program for bids, delivery, forecasting, pricing and project lifecycle methodologies. Created repeatable use cases and quick start programs to maximise opportunity for sales to grow the business.

Led the Sales and Delivery teams for the ITM Software services business delivering Orders growth of 30% YOY, Revenue growth of 10% YOY, Margin growth of 55% YOY and NPS improvement of 10%.

Responsible for team driving $240m revenue for strategic customers consuming operational services representing 45% of the overall UKI services revenue and spanning 120 customers.

Business Unit Manager for UK&I Customer Education & Training business

Account Manager across multiple vertical sectors.

Actively involved in the CBI, working on behalf of HPE to lead our engagement and share our view points.