Amanda Holman Email and Phone Number

Lead students through a 10-week, part-time course on the value of data, how to analyze it and how to communicate with others about it effectively. Instruction includes how and when to use tools such as Excel, relational databases and Tableau based on business needs and goals.

Provide analytic and insight support to large dealer group customers across the country, representing approximately $60M of annual revenue. Communicate the value proposition of Cars.com to advertisers using a variety of syndicated research and primary data sources. Coach and develop a team of account-specific analysts to deliver reporting and insights for 24 dealer group customers including competitive analysis, audience profiling and retail metrics. Keep sales team aware of general trends in automotive, media and consumer insights from Cars.com shopping behavior. Prepare decks for clients, sales and senior management to present to a variety of audiences. Experienced in data visualization techniques and certified as a Tableau 9 Qualified Associate. Manage data vendors such as Polk, DataLogix, comScore and JD Power, including contract negotiation, budgets and invoices.

Articulate and demonstrate the value of Cars.com as a publisher to automotive-related advertisers, including competitive analysis and unique selling proposition of the site, audience and retail metrics. Use syndicated and primary research sources and Cars.com site data (Omniture and Business Objects) to demonstrate the effectiveness of an advertising or inventory listings program for auto manufacturers and near-endemic (auto insurance, tires, finance, etc.) industries. Primarily focused on needs of Asian manufacturers at national and regional levels. Keep sales team aware of general trends in automotive, media and consumer insights from Cars.com shopping behavior. Prepare decks for clients and sales teams to present to agency partners. Manage third-party vendors such as Nielsen, comScore and JD Power, including contract negotiation, budgets and invoices.

Create, manage, and execute B-to-B marketing campaigns for over 30,000 customers, prospects, and internal employees using email, direct mail, and other direct marketing tactics; manage B-to-B website to generate leads for sales team, service current customers, and build brand equity; maintain customer and prospect email database; manage relationships with creative agencies and other third-party vendors and service providers; analyze and report website analytics and direct marketing results for business operations and profitability to senior management and multiple departments. Selected by senior management to participate in the leadership mentoring program at Cars.com. Promoted in February 2010 from Associate to Manager.

Wrote press releases with placements in Pioneer Press, TimeOut Chicago, Sun-Times, and other major news outlets; graphically designed 12 page color bi-annual alumnae newsletter and other marketing collateral using Quark Express; created editorial content for website and alumnae microsite; managed e-commerce business, customer service and website technical issues; successfully managed volunteers at events and in long-term technical projects such as website design, survey development, etc.