Managing print production for Clarks elevated stores, ensuring alignment with client goals and brand objectives.Directed high-profile projects, including Clarks' Paris flagship store and Stranger Things installations at John Lewis.Acted as the primary liaison for clients, building trust and ensuring seamless communication from concept to execution.Ensured 90% sustainable material usage in campaigns, aligning with modern industry trends.

Implemented seasonal showroom setup for Guess, Joop and Joop Denim.•Liaised with clients and followed guideline brief from the brands’ creative directors. •Follow guideline briefs, ensuring the VM reflects brand’s global visual identity and market reputation.

Responsible for managing the portfolio of 5 brands held by Perry Ellis.•Drove creative and commercially successful VM and Product Styling initiatives across 65 stores.•Created a shop-in-shop experience, driving better buying decisions from key accounts. •Built aesthetics for Original Penguin seasonal look-book from SS17 - SS20 resulting in the US adopting the UK looks. •Planned and implemented Farah concession in Topman in Oxford Street, Citadium in Paris. •Opened first European retail store in Kosovo.•Implemented regular store visits, resulting in the opening of 24 new stores.•Implemented a sales tracker for House of Fraser & John Lewis, monitoring weekly figures. •Supported an Original Penguin & Farah seasonal line launch. •Met with the Head of Design to discuss new seasonal collections.•Managed a VM assistant, providing regular training, feedback, identifying development.•Drove creative and commercially successful VM and Product Styling initiatives.•Creating, developing, implementing impactful visual displays.•Designed and created bespoke VM guidelines for each key account.•Liaised directly with House of Fraser stores to build client relationships and trust.•Assist with Shop in Shop program for key accounts and communicate all key account initiatives.•Attended monthly meetings to discuss how best to implement VM strategies across UK, Ireland, and Europe.•Met once a month to establish ideas for visual branding of book-launches and shoot locations.•Attended monthly meetings, holding weekly meetings with the Visual Merchandising Assistant.•Manage stock replenishment of key accounts.

Managing the visual merchandising of all 5 stores across the UK.•Successfully opened Farah’s first standalone store in Earlham street Covent Garden •Responsible visiting stores to oversee the launch of new collections, creating impactful VM displays. •Assisted with in-store events to create optimum shopping experiences and drive footfall. •Monitored the store performance across all stores.•Responsible for Mannequin outfit changes and new window displays. •Worked with the Planning Team to ensure a cohesive brand message is established.•Increased sales performance and UPT by 50% in each store by updating the VM displays.•Designed window display concepts across all locations.•Created and designed unique VM guidelines.

Managing 2 stores with BOXPARK for An Original Penguin & Farah.•Managed a team, leading all coaching and team development.•Rotated and updated new seasonal product lines every 2 weeks.•Attended weekly conference calls, discussing past week’s figures, KPI progress, strategies for VM transitions.•Met the planning department once a week to discuss new stock, replenishment and rotation and VM strategy. •Met the Retail Director bi-weekly to discuss store performance and figures. •Organise all in-store events and BOXPARK activities for the week and month.