Amanda Hull Email & Phone Number

Greater San Diego Area

• AMR Regional Marketing Team• Setup Pardot Engagement Studio email nurture campaigns based on cadence or behavioral setup• Build Adobe Experience Manager destination pages for customized lead generation and nurture experience• Understand the audience, market, and competitive landscape to deliver differentiated programs by segmentation• Develop detailed PowerPoint training documentation for on boarding as well as new projects• Introduce process development and efficiencies associated with various programs and timelines across multiple systems• Own and manage webinar program execution and provide logistical and project management (ON24) to include Live panel and On Demand webinars• Implement trackable “Call to Action” links for internal and external use, cross referencing metrics with Adobe Analytics and Salesforce for return on marketing initiatives• Ensured regional management and support of campaign engagement hierarchy to ensure integration to marketing automation• Support strategic KPIs for program metrics and reporting for insight into marketing program performance and optimization• Integral member of marketing automation platform migration team

Greater San Diego Area

• AMR Regional Marketing Team• Partnered cross-functionally to execute targeted demand generation activities• Planned, created and deployed demand generating activities to support regional marketing programs• Managed virtual tradeshow content and execution with external vendors and lead management post event• Worked with the Americas commercial team to execute integrated pipeline acceleration programs• Provided direct marketing support for the inside sales and sales development teams.• Maintained Salesforce database hygiene, proper lead management and list generation• Owned and managed all webinar program execution and provided logistical and project management (WebEx)• Worked with legal partner on understanding of CAN-SPAM, CCPA• Led, monitored and audited program integration, execution, and reporting in marketing automation and CRM systems• Trained on Lead to Order reporting and integration setup with Cvent/Marketo/Salesforce• Acted as point of contact for platform questions and troubleshooting

Greater San Diego Area

• Global Demand Production Team• Planned, created and deployed demand generating activities to support global marketingprograms including new customer acquisition, product notifications, event invitations, externaland internal newsletters and webinars• Coordinated cross functionally with various departments including copywriting, digital, qualityand operations for execution of programs• Managed all new and existing leads in Salesforce database• Generated HTML for various types of emails and newsletters for client facing and internaldeliverables• Employed system integrations between multiple program platforms such as, Marketo, Salesforce, Cvent• Marketing Resource Management (MRM) system proficiency in Workfront and Aprimo

San Diego- Downtown Office

• Developed brochures, flyers, presentations, emails and marketing packages using Adobe InDesign, Illustrator, and Photoshop• Administrative support, marketing, business development for Brokerage Services Department and their Clients• Maintained content on marketing websites to facilitate exposure of listings• Managed team contact database, as well as oversight of database entry

Greater San Diego Area

San Antonio, Texas Area

Greater San Diego Area

Mini Marketing Mba Course, Marketing

Bachelor Of Arts (B.A.), Communication And Media Studies

Activities and Societies: Kappa Delta SororityClasses in Journalism, Public Relations and Advertising