Partnered with data engineering to establish and enhance feeds to data warehouse and enable automated, scalable reporting. Managed direct BI report in creation and maintenance of marketing analytics dashboards. Managed relationships with third-party marketing data vendors and data consulting partnerships. Investigated new data sources to support emerging reporting use cases.

Oversaw numerous taxonomies, ontologies, and controlled vocabularies to support data analytics, improve operational efficiency, and aid content search and discovery. Acted as point person for taxonomy enhancement and enablement across the enterprise, ensuring alignment with stakeholder requirements. Spearheaded regular MDM integrations with internal systems and established MDM data feeds to AWS warehouse.• Owned data governance processes for content and creative data domains. Built consensus among cross-functional group of data stewards on mastered entities, definitions, and values, eliminating redundant data creation and maintenance exercises and associated data discrepancies.• Aided in design and implementation of custom-built master data management platform, identifying and prioritizing desired enhancements. Managed later implementation of Semarchy xDM platform, working with system owners to update integrations, establishing data matching/quality rules, and training front-end users.• Evangelized master data usage and process improvements, achieving executive buy-in on new and emerging business use cases while mitigating impact of proposed data workflow changes on business users.• Designed foundational content data model for WWE Network, enabling intuitive user navigation and discovery and automated, scalable reporting on content consumption.• Managed migration of descriptive metadata for entire content catalog (approx. 10K titles) to Peacock, aligning existing metadata to Gracenote specifications, in advance of deadlines for initial launch and full content rollout.

Advised operations teams on best practices for effective maintenance and use of content metadata. Partnered with teams to develop new operational vocabularies. Researched industry standards and automation opportunities to reduce redundant effort and user error.• Performed audit of offsite file holdings to identify obsolete, redundant or irrelevant items, minimizing associated expenses.• Directed delivery of all descriptive metadata for BBC America, ensuring seamless viewer experience during network acquisition process.

Delivered VOD, TVE and EST content metadata for all AMC content. Vetted metadata for accuracy and completeness and ensured timely distribution to platform partners. Monitored updates to partner specifications and worked with internal stakeholders to update metadata specifications and deliverables when necessary. Trained new analysts and validated their work.• Identified and eliminated redundancies in delivery process orchestration, establishing standardization across all networks.

Contributed to New Jersey Network’s audiovisual library inventory in preparation for future deaccession, digitization, etc. Selected as member of smaller team retained post-cataloging to ensure data accuracy and completeness.• Spearheaded creation of shared document listing recurring names and terminology, facilitating consistent naming conventions across larger cataloging team and simplifying tagging and record retrieval.