Amanda Watson Email & Phone Number

La Porte, Indiana, United States

Manage internal and external marketing and communications tasks including website content, branding, social media marketing, advertising, employee engagement, and community relations.Technical skills- Developed consistent posting schedule and content calendar increasing followers by 63% per year.- Developed Public Relations Calendar to track events and news coverage leading to 40% increase in earned media over a 2-year period. - Developed standard proposal templates to increase consistency in brand.- Decreased website bounce rate 30% by creating compelling website content and improving technical aspects of the site.- Launched Facet Architecture’s digital presence including website and social media.- Increased social media average engagement rate from 2.5% to 11.3%.Internal Communications- Developed and implemented internal surveys to determine level of employee engagement and discover opportunities for improvement.- Took over the Viking Voice, the company’s employee newsletter and developed a consistent schedule increasing distribution from quarterly to monthly.- Developed 'First Friday' employee engagement program taking place the first Friday of each month including volunteer, education/training programming, and social events.- Coordinated twice annual company stores for employees to purchase logoed apparel.- Presented at training events to aid employees in improving communication and giving stronger presentations.External Communications- Distributed quarterly marketing mailers to targeted lists to increase brand awareness.- Wrote and distributed monthly press releases that increased public brand mentions by 70%.- Managed charitable contributions and public relations events.- Adapted marketing strategy through transfer of ownership from 4th generation to 5th generation.- Developed variety of brochures for trade shows and business development uses.- Coordinated public events including open house, ground breakings and ribbon cuttings.

Portage, Indiana

Technical skills- Content creation for up to 15 blogs, articles, and press releases per month for multiple audiences- Decreased website bounce rate 30% by creating compelling website content- Increased website visits 22% by performing search engine optimization for Construction Group website- Increased Google search engine results page from #20 to #1 by performing keyword research and writing relevant content for Healthcare Real Estate Services- Increased Google ranking 53% across 4 apartment communities through strategic resident surveyInternal Communications- Increased customer recognition, brand visibility, and united far-flung employees by creating and managing brand- Increased company unification including 250 associates from 25+ offices by leading internal communications with regular outreach, communicating new projects, events, promotions, and new hires- Enhanced employee experience by supporting strategic initiatives and business operations including developing and communicating employee programs and developing a new-employee welcome programExternal Communications- Increased pre-leasing 96% at each property by developing and implementing marketing strategy/onboarding process for new multi-family residential communities that included digital, social, and print campaigns- Created and implemented a social media strategy for a 65+ year old commercial real estate firm and managed its social media presence for 10+ years- Designed and developed 15+ websites for Holladay Properties, Holladay Construction Group, 9 apartment communities, and 2 restaurants- Adapted marketing strategy through 3 major executive management changes

Portage, In

- Achieved marketing objectives and maximized positive exposure by implementing, monitoring, and evaluating marketing communications strategy, including advertising, promotions, and public relations. - Promoted products including graphics, brochures, company or product fact sheets, logos, and promotional products by creating and implementing communications programs.- Increased engagement and improved inter-office efficiency by developing internal communication strategy. - Managed print production, graphic art, and desktop publishing; researched and developed content. - Leveraged social media by developing and implementing social media strategy and marketing plans. - Developed and implemented posting strategy for a company blog in 2012 that continued through 2022.- Increased visibility, generated interest, and eased social network sharing by developing and maintaining online content.- Created Holladay History video to celebrate company’s 65th anniversary https://youtube.com/playlist?list=PL7pb-YjJF5Oef_OclhHASMuVAb5NCx7Eq.- Develop and implement company-wide process to standardize all marketing materials, email formats, and social media.

Portage, In

B.A., Communications, French

Activities and Societies: Oak Leaves, BCA, WBKE

Certificat De Stage, French

~Volunteer at La Maison de Retraite Bethlehem (Bethlehem Retirement Home) from February - June 2003