Amanda Jimenez Email and Phone Number
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An effective brand marketer with over 12 years of experience with a focus on working with CPG, fashion, lifestyle, sports, entertainment, and celebrity-backed brands. In my current role, I am responsible for setting the brand marketing vision, strategy, and execution for FP Movement. Delivering measurable results to in an effort to build a strong customer base and expand the brand's audiences through compelling creative campaigns, product and retail marketing, partnerships, experiential talent, and social media.
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Senior Director Of Brand MarketingAthleta Sep 2024 - PresentSan Francisco, California, Us
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Brand Marketing ConsultantFreelance Marketing And Creative Services Aug 2017 - PresentClients include: CAA Sports, Hello Sunshine, & Planned Parenthood
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Director Of Brand MarketingFree People Apr 2023 - Oct 2024Philadelphia, Pa, Us-Lead all global marketing campaigns and strategy for FP Movement. Marketing channels overseen include creative campaigns, retail and product marketing, paid and organic social, experiential, influencers/celebrities, creative production, and partnerships. -Negotiated the first long-term athlete, professional sports partnership, and licensing agreements in URBN’s history. Strategy in place to build legitimacy in sports and activewear through professional teams and talent. -Spearheaded the first commercial and full 360 marketing campaign, launched in January 2024 which has received over 10.5B impressions to date and has the highest engagement on social posts in brand history. -
Associate Director Of Brand MarketingFree People Dec 2020 - Apr 2023Philadelphia, Pa, Us
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Senior Manager, Brand And Retail MarketingMedmen Sep 2019 - Jun 2020Culver City, Ca, Us-Established the national and local partnership strategy for Q4 2019-2020. Led a first-to-market wellness themed experiential and product program that was attributed to an 8% increase in MedMen’s stock price. -Initiated and produced the first talent driven brand marketing campaign on 420 that resulted in a 10% increase in social followers, grew site traffic by 15% on launch day, and increased featured product sales by 12%. -Expanded marketing programming for the first national cannabis loyalty program, Buds. Focused on retention marketing tactics that highlighted exclusive product promotions, membership perks, and in-store events. Loyalty promotions entailed in-store, VIP, e-commerce, website, blog, social, email, and SMS extensions. -
Senior Manager, Brand Partnerships & MarketingGoop.Com Jul 2018 - May 2019Santa Monica, California, Us-Responsible for $6M+ in annual revenue for all wellness partnership clients including: Allergan, Dosist, Mirror, S’well, and Tracy Anderson. Managed and executed all aspects of the pre and post-sale process. -Key day-to-day responsibilities included: editorial and creative team briefings, RFP submissions, content strategy development, event planning and production, integrated campaign execution, budget management, and reporting. -Project lead for the launch of goop’s first luxury travel experience in partnership with Blackberry Mountain. -
Account Director/ProducerRq Aug 2017 - Jul 2018Los Angeles, California, Us-Launched and managed celebrity and influencer digital marketing campaigns for YouTube Music at the 2018 Grammys, YouTube Originals at the 2018 TCAs, and YouTube’s NBA/MLB partnerships at the 2018 ESPYs. -Built MINI Cooper’s regional partnership strategy to boost brand awareness and sales with prominent local partners including: Alfred Coffee, Bloom and Plume, Garance Dore, and the San Francisco Park District. -
Strategy And Business Development ManagerSunshine Sep 2016 - Aug 2017London, Gb-Led AEG Presents global rebranding campaign; created a new brand strategy, implementation of a new visual identity across digital channels, and oversaw the design renovation of AEG’s LA headquarters and global affiliates -Generated original TV and film branded content packages and live experiential marketing strategies for luxury brands including: Augustinus Bader, Dior, Grey Goose, Gucci, and Saint Laurent. -
Entertainment Marketing Agent/ExecutiveCreative Artists Agency Nov 2014 - Sep 2016Los Angeles, Ca, Us-Produced an EMMY nominated Chipotle advertising campaign, A Love Story. As the lead interagency project manager, responsible for major campaign elements including: content strategy and development, talent integration strategy and management, production of an animated short film, music video, and mobile game. -Developed, produced, and managed multi-million dollar content productions for Chipotle including a children's TV show distributed by Apple, a multi-market music festival, and initiated the expansion of their VIP program.-Interagency account lead for the launch of Diageo’s premium whiskey brand, The Hilhaven Lodge. Role comprised of digital content strategy, talent management, influencer marketing, and experiential programming. -
Senior Account Executive- Assistant Account Executive, Brand MarketingFleishmanhillard Jun 2012 - Nov 2014St. Louis, Mo, Us-Responsible for a client portfolio of $23+ million in annual revenue which encompassed client services, budget forecasts, negotiation of annual contracts, and incremental new business development opportunities. -Built brand strategies and integrated communications plans for product launches on behalf of clients including: AT&T, Cadillac, Chevy, General Motors, Hyatt, P&G, Samsung, USAA, and Visa. -
Sales Operations InternGroupon Jun 2011 - Jul 2011Chicago, Il, Us -
Public Relations InternGiorgio Armani Feb 2011 - May 2011Milano, Mi, It -
Communications InternRalph Lauren Sep 2010 - Dec 2010New York, Us -
Sales/Promotions InternWxrt-Fm Cbs Radio Jun 2009 - Aug 2009
Amanda Jimenez Skills
Amanda Jimenez Education Details
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New York UniversityAnd Communications -
UclaGeneral
Frequently Asked Questions about Amanda Jimenez
What company does Amanda Jimenez work for?
Amanda Jimenez works for Athleta
What is Amanda Jimenez's role at the current company?
Amanda Jimenez's current role is Senior Director of Brand Marketing at Athleta | MBA.
What is Amanda Jimenez's email address?
Amanda Jimenez's email address is am****@****caa.com
What is Amanda Jimenez's direct phone number?
Amanda Jimenez's direct phone number is +142428*****
What schools did Amanda Jimenez attend?
Amanda Jimenez attended New York University, Ucla.
What skills is Amanda Jimenez known for?
Amanda Jimenez has skills like Social Media, Press Releases, Advertising, Social Networking, Marketing, Digital Media, Social Media Marketing, Event Planning, Public Relations, Editing, Digital Strategy, Facebook.
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