MAJiC Consulting is my consulting business. I’ve collaborated on client projects and served as an in-house consultant across digital, social and offline channels across a variety of industries. Generating clients’ marketing strategy, digital and social media plans, executing stand-alone campaigns and measuring success with analytics.Responsibilities • Provided content for websites including SEO embedded in content and SEM recommendations • Produced professional copywriting, storytelling, videos, and brochures• Delivered high-quality tender proposals and bid document submissions • Planned integrated communication strategies, public relations, and media releases for digital platforms• Co-ordinated event management, including customer expectation management, post-event review • Operated an e-commerce business as an eBay Power Seller with global manufacturing and distribution• Improved networking and honed excellent relationship building skills and rapport • Refined efficient time management skills, juggling simultaneous projects and client’s requests • Improved client acquisition and management skillsAchievements • Increased EDM open rate from 14% to 21% and significantly increased the CTR to open by 1.3%• Completed 3 website content builds from conception, 30 pages of content with SEO • Prepared 2 successful tender/bid proposals for a client – worth over $9 million in contract procurement• Public Relations content picked up by online publications 5% increase

RSL Care (now Bolton Clarke) was a large not-for-profit provider of independent living services for older Australians with 22 locations support services across QLD and NSW. Offering At Home Support, Retirement Living, and Residential Aged Care. Responsibilities • Established and implemented marketing and communication strategy, across a main service area • Collaborated with internal & external B2B and B2C stakeholders on customer research and market engagement• Led independent Industry and Market Research• Converted data from research into actionable insights, to develop a marketing strategy to overcome threats and challenges and contribute to the business objectives• Supervised a team of 2 full-time employeesAchievements • Modernised business stakeholder contribution and approval process to include legal authority and approval, saving 5 months during engagement and contribution stages• Created the company’s first comprehensive referral stakeholder’s database with clean, accurate & complete data • Management and development of 22 area specific brochures with 10 contributors and 15 approvers in 3 months

Transpacific Industries (now Cleanaway) was an ASX 100 company responsible for recycling and waste management. With more than 330 office locations and 6600+ staff, and net revenue over $2 billion at the time I was employed. Responsibilities • Delivered over 900 advertisements for 300+ offices across Australia, including 87 regional and 6 metropolitan Yellow Pages Directories, 49 regional and 6 metropolitan White Pages directories• Collaborated on the company’s initial digital strategy: individually contributing the online advertising strategy • Produced graphic design, copywriting, and content for email marketing, advertising, flyers and fact sheets, brochures, and internal newsletters• Created and co-ordinated an international & national event management strategy adopted business-wide• Contributed to company-wide corporate branding audit, the rollout of the new branding Achievements • Led advertising process review & change management – saving $1.2M in print advertising (over 300 locations)• Created and co-ordinated a companywide event management strategy, including digital strategies for lead management, merchandise, and reporting on success

• Stakeholder engagement • Strategic change and communications documents • Plan and preparation of communication activities and materials to support significant business process change • Organising, development and facilitation of training sessions and instructive documentation• Leading the stakeholders through organisation change into a Business as Usual environment• Control, management and reinforcement of changes and stakeholder behaviour post-project implementation• Project communications and advice

• Key Account Management • Divisional communication channels and networks• Event and Project Management• Contribution to Main Roads’ Annual Report• Development of communication plan and strategies • Gatekeeper and governance control • Design work using “In Design”• Content management/update of department Intranet sites (5 branches)

• Copy writing, shadow writing, articles and profiles for company, local and metro and national publications• E-commerce campaigns, including electronic direct mail campaigns and search engine optimisation• Analysing, measuring and reporting the success of online marketing campaigns • Marketing campaigns, including direct mail, radio, TV and press advertising, product merchandise, car and building livery and organising and art directing photo shoots• Project management • Event Management - Local, National and International • Recruitment • Financial management of department and project expenditure and budgets

• Project management of the shire's new business development website• Production of a series of Investment brochures for Industry sectors • E-marketing newsletter campaigns• Strategic business advice and mentoring on rural enterprise issues, such as business development, expansion and Shire regulations• Event Management • Reporting and consideration of project budget• Project management of a comprehensive guide to assist primary producers with information about crops, produce assistance and business planning and sources of information for their endeavour and specific to the regionACHIEVEMENTS• Increased web activity and traffic to the Business Maroochy website from under 3,000 visits to approximately 13,000 visits per month in 6 months• Increased database of business contacts from 500 to over 1000 businesses,