Amanda Johnston personal email
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Over 15 years of dedicated expertise across advertising and marketing, serving as a senior consultant to prominent startup and mid-sized companies. Specialized in fostering business growth, driving strategic leadership, optimizing operational efficiencies, and spearheading impactful marketing initiatives.A marketing entrepreneur with an interest in brave and pioneering ideas. I aid companies in re-imagining how they can grow bigger and better. My rich experience and curious nature has allowed me to collect conscious and real-world insights, along with a unique perspective on dissolving challenges in a competitive landscape.
Elvt Inc
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Director And Senior ConsultantElvt IncToronto, On, Ca
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Director & Senior ConsultantElvt Inc Jun 2018 - PresentCPG | Tech Startups | Power Sports | Manufacturing | Logistics | RetailClients: SGSCO / LEGO, BRP (Bombardier), Cadillac Fairview, Fortigo, Pro Reefer, CleanMark, Jule Startup, Zynik Portfolio: Konscious Foods, Zynik, Monti Kids, Lake Foundry, MasterGrain, Cottam Diecasting- Acting CMO and Chief of Staff for a dynamic startup- Conducted a thorough market analysis for a vegan product launch, covering retail and D2C channels - Competitor analysis, retail audits, comprehensive launch strategy for Canada / USA markets - Marketing plan development: brand identity, PR, partnerships, packaging, channel plan: website/social- Grew startup business from $0- $6 million- Launch of Content Studio with costs savings of over $2 million in production and process - Developed digital model and prototype to cut onboarding inefficiencies by 30%- Diversified and tested new revenue streams
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Director, Growth And IntegrationSgsco Mar 2018 - Feb 2019Toronto, Canada AreaCPG | Food & BeverageClients: PepsiCo, LEGO- Built in-house creative agency at LEGO from the ground up- North America, EMEA and APAC markets- Hired, led, and mentored a team of 10+- Led omnichannel growth initiatives with key North American clients- Grew business from $0 - $5 million -
Account DirectorTraffik, An Sgsco Company Jan 2016 - Feb 2018Beverage | Retail | Real EstateClients : | Smirnoff Ice | Guinness | Crown Royal | Harp | Cadillac Fairview - Rebrand and serviced the marketing campaigns for all 18 retail shopping properties- Led production/creation of Canada's first and largest animated LED kinetic and sensor-driven sculpture - Increased sales dwell time, and engagement by 40% -
Account SupervisorTraffikgroup Mar 2014 - Jan 2016Diageo: Smirnoff | Smirnoff Ice | Guinness | Crown Royal | Harp
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Account SupervisorHavas Mar 2012 - Mar 2014Toronto, Canada AreaCPG: Household, Beauty & Wellness, FoodLysol | Finish | Air Wick | Frank's RedHot | French's Mustard | Cepacol | Durex | Resolve | Woolite | Clearasil | Veet- Excelled at innovative omnichannel Marketing efforts- Produced groundbreaking original commercials for Reckitt Benckiser- Set new standards in Canadian advertising for the first of it's kind -
Account SupervisorSdi Marketing Dec 2009 - Mar 2012Media | Charity | CPG: Household, Beauty & Wellness, Food & BeveragesMedia/Citytv | NHL | Princess Margaret Hospital (First Road Hockey to Conquer Cancer event)Unilever: Vaseline | Dove | AXE | Becel | Knorr | Hellmann'sKotex | Bayer | Aylmer | West Park Healthcare Centre | Molson Modelo Imports | Rogers- Experiential experience and first of it's kind in Canada- Over ten million samples distributed in cross Canada promotions - Canada's largest NHL event, enhancing fan experiences and league interaction- First charity hockey event for Princess Margaret Hospital, fostering community involvement - Fan club engagement over 1 million, and record for first fundraiser of over $15 million raised -
Account CoordinatorSdi Marketing Apr 2008 - Nov 2009
Amanda Johnston Skills
Amanda Johnston Education Details
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Marketing
Frequently Asked Questions about Amanda Johnston
What company does Amanda Johnston work for?
Amanda Johnston works for Elvt Inc
What is Amanda Johnston's role at the current company?
Amanda Johnston's current role is Director and Senior Consultant.
What is Amanda Johnston's email address?
Amanda Johnston's email address is am****@****ail.com
What schools did Amanda Johnston attend?
Amanda Johnston attended University Of Guelph.
What skills is Amanda Johnston known for?
Amanda Johnston has skills like Integrated Marketing, Relationship Marketing, Sponsorship, Social Media Marketing, Marketing Communications.
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Amanda Johnston
Barrie, On -
Amanda Johnston
Academic Affairs Administrator, Institute Of Parasitology At Mcgill UniversityMontreal, Qc -
1tphinc.ca2 +161380XXXXX
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