I hold a degree in Business Administration from Insper and currently work as a Marketing Analyst at Dasa, where I develop and implement integrated strategies and 360° campaigns for the diagnostic brands Salomão Zoppi and Lavoisier. With a constant focus on results and attracting new patients, I lead campaigns that ensure brand consistency across all touchpoints. Additionally, I am the founder and president of the NGO Me Adota SP, where I coordinate a team of volunteers and develop creative communication strategies for social media (Instagram and TikTok), which have accumulated over 45,000 followers with high engagement rates. Through impactful digital content production, I drive resource generation and facilitate animal adoptions. I am passionate about social media and digital content creation, always striving to stay updated with market trends and innovate communication strategies to generate engagement and authentically connect brands with their audiences. I constantly seek to innovate, driven by challenges and the opportunity to make a positive impact. I take a proactive and collaborative approach, always focused on creative and effective solutions to achieve strategic goals.