Amanda Lockhart Email & Phone Number

Arlington, Va, Us

As CMO, I am responsible for leading the company’s Marketing team and driving growth. I have a proven record of success, as Hanover total revenue has increased by 60% since launching the Marketing department. I am a strategic thinker with a passion for creativity and leverage data and technology to inform my decisions. With a $4.0M budget and team of 15 staff, I always look for new ways to improve our marketing campaigns and deliver results. My team is responsible for a wide range of marketing activities, including demand generation, content marketing, paid digital advertising, website development, email marketing, marketing operations, marketing analytics, events, social media, and creative design. We work closely with other key internal departments including sales, product, and research to align our efforts and achieve Hanover’s growth goals.- Consistent pipeline of marketing sourced inbound leads drive 25%+ of new sales annually. - Demand generation strategies have grown inbound leads 500%+ since 2018; 2023 inbound leads 22%+ vs. 2022. - Marketing platforms influence 94% of total revenue in 2023 up from 6% in 2018. - Optimized digital customer journey converts leads to sales meetings 2x higher than outbound scheduling efforts and are 50% more likely to close.- Investments in marketing platforms deliver 2.5x ROI annually and total lead acquisition cost declined by 80% within five years of launch. - Go to market strategies crafted across three primary customer verticals and built around key buyer personas with tailored messaging that aligns with sales team targets.- Branding efforts have developed a cohesive visual identity that competitively differentiates Hanover and promotes product suite unity.- Innovative technology platform rollouts including account-based marketing/6Sense, intent data/Bombora, AI-run chatbot/Drift, and one-step sales meeting scheduler/Chili Piper.

Arlington, Virginia, Us

Senior Director, 2011 – 2015 Led the Marketing team to promote and fundraise for the world's largest network of social entrepreneurs with donors, media, and supporters. Managed team of four plus outside vendors with a $2.0M budget.- Increased annual fundraising campaigns by 50% by introducing new thought leadership, content marketing whitepapers, case studies, value stories, testimonials and key messaging and impact statistics.- Ran multi-channel campaigns using email marketing, direct mail, social, press pickup, and high net worth donor outreach across 40 global offices.- Increased individual donor contributions using donor segmentation, profiling, and message testing. - Partnered with CEO and executive team on branding and value proposition.

Arlington, Va, Us

Senior Director, 2009 – 2011Director, 2007 – 2008Built the Strategy function and developed short and long-term strategic planning, growth opportunity identification and prioritization, and product portfolio assessment and improvements. Led team of six strategists including competitive intelligence team and managed $1.5M budget.- Managed annual strategic planning process with a focus on expanding CEB’s capabilities, competitive differentiation, and market share. - Headed the research investigation charged with identifying the top $100M growth initiatives and delivered dossier of recommendations to the CEO. - Ran deep dive analyses on international expansion opportunities, product portfolio pricing strategies, and potential acquisition targets. - Presented key initiative findings to CEO, executive leadership team, and Board of Directors. - Supported CEO, CFO, and chief of staff with quarterly and annual report presentation decks and Q&A.

Arlington, Va, Us

Practice Manager, 2006 – 2007 Product Manager, 2004 – 2005 Launched new-in-kind product offerings geared to diversify CEB’s offerings and customer base, including CEB’s first digital research subscription product and a board of directors advisory offering. - Digital Research Subscription Platform: Led the team on product design, UX and layout, worked with web design and engineering team on platform build, and developed digital product content including original research, webinars, proprietary tools and templates, and online networking forum.- Board of Directors Advisory Forum: Pioneered a white-glove advisory offering including proprietary original research, exclusive live events and executive retreats. Convened Executive Summit on Executive Compensation that featured Jack Welch as headline speaker in 2007.

Arlington, Va, Us

Senior Analyst, 2004 Analyst, 2003 Conducted syndicated research to identify best practices solutions for CEB’s finance membership groups focusing on tax and internal audit leaders. Developed proprietary research findings via annual survey scoping, fielding, and analysis, quantitative data analysis, executive interviews and focus groups, and organizational benchmarking.

Gb

Created advanced quantitative models to optimize international transfer pricing strategy and corporate financial planning options, including cost sharing, royalty revenue apportionments, and intellectual property valuations. PwC clients served included large- and mid-cap companies including IBM, West Pharmaceuticals, and Checkpoint Systems.

Executive Mba, Business

Ba, Economics, Business

Comparative Business Policy Program