Amanda Keyes Soria Email and Phone Number

Lead Global HR Operations and Administration, Global Mobility Program, US Benefits strategy and administrationPartner with CEO, Chair and CTO to drive HR initiatives to align with business objectives

Led various HR Initiatives including compliance, global training, role leveling competencies and collaborated with talent partners and agency leaders to drive talent management strategy Spearheaded strategic workforce analytics initiatives, collaborating with business intelligence to streamline reportingStandardized templates for global workforce analytics and revised US offer and transfer letters for consistency and complianceLed initiatives related to US tax compliance that included agency wide communications and a revamp of protocols based on a remote-first working population

Pioneered the launch of R/GAs first Global Mobility Program, overseeing its development from conception to implementationManaged US immigration for new hires and international relocations in partnership with external immigration counselCrafted and executed the on-boarding experience for new executive level hires and directed the global relocation of senior executivesSupervised the mobility team at R/GA ensuring the best in class experience for the agency and its employeesLed the overhaul of R/GA’s titling strategy and structure across all departments globally Collaborated closely with the CEO, COO and Chief Talent Officer to drive key HR initiatives

Hired, trained and managed a team of over 30 resource managers globallyInstituted resource management best practices and advised CEO and COO on all staffing matters globally, providing strategic insights to support objectivesApproved business cases for new hires, managed freelance engagements and freelance budget, and prioritized hires globally for the talent acquisition teamPartnered closely with finance, talent acquisition, client and office leaders to achieve shared goalsDeveloped strategy for reporting and analysis focusing on key metrics such as utilization, billability, open roles and freelance trackingSpearheaded workforce capacity planning initiatives to forecast future staffing needs and assess the availability of the workforce and collaborated with the new business team to staff critical pitch work and onboard new clients to the agency

In this role I created a new vision for resource management at R/GA emphasizing a balanced approach combining operational efficiency with creativity. During this time the agency established multiple new office locations around the world where I hired, trained and introduced resource management locally.

Implemented new talent transfer process and rolled out communication and training planDeveloped metrics for analysis of Groups of client teams under new organizational model Improved new business stewardship and distribution of new business winsManaged special projects as assigned by COO

Developed new template for reporting and analysis of resource utilization and staffing metricsAdvised Managing Directors on all hires, internal rotations, and staff make up for teamsProduced capacity and forward plans for groups of client teamsOversaw over 150 employee allocations across more than eight client teamsPartnered with leads in all disciplines to increase retention, staff projects appropriately and optimize talentManaged freelance population for client teams

Developed solutions for resource needs and employees with bandwidthFacilitated employee rotations within the agencyMonitored all metrics related to staffing and utilizationImproved efficiency of resources and operationsPartnered with department and client leads on talent development initiatives, opportunities for growth and rotation strategies

Advised on staffing decisions for Digitas Health NY and Digitas Health BostonTrained and managed staffing coordinator for Health groupPrioritized open positions for recruitment and advised on all offers to candidatesManaged freelance population and freelance costsPartnered with department leads, staffing leads and recruiters to fill open positions, rotate talent and establish staffing plans for new and existing clients

Led staffing decisions regarding new hires, resource needs, transfers and rotations of talent for Digitas Health NYManaged compensation planning and partnered with HR on review process for all employeesMonitored all financial metrics related to staffing to drive efficiency and achieve agency goalsDeveloped strategy for transition of 8MM piece of business from Philadelphia office to NY office

Managed creative department with Chief Creative Officer; included assigning creative teams to projects, managing workload for department, compensation planning, review process, and driving efficiencyActed as project manager for various creative assignmentsRecruited and hired full time and freelance employees

Produced TV and radio commercials for a variety of clientsManaged all aspects of production process; included securing competitive bids, negotiating with vendors, supervising shoots & editing sessions, collaborating with creative teamsCreated production schedules and budgets and ensured every production finished on-time and within budget parameters

Developed local and national media programs for a variety of clients.