Concepting and designing the graphic and color direction (APP & ACC) for collabs and inline.

Textile / Product Graphic Design / Color StrategyGood InTentsJanuary 2024 - presentConcepting and designing graphics for their product.Dinner Service NY, New YorkFall 2023 - presentConcepting and designing the graphic and color direction for collabs.Liv Outdoor, SalemSummer 2023Concepted and designed the graphic direction for FW24 across men’s and women’s apparel.Reebok, BostonSpring 2018Painted and hosted their Custom Canvas event at Boston stores (Somerville, Wrentham and Seaport HQ). I showed customers and associates how to customize their shoes with angelus paint - guided them with my ideas and knowledge of trends.Bucketfeet, ChicagoSummer 2016Bucketfeet artist; designed watercolor print that was produced into a sneaker----------Rebrand & Redesigned Companies(2023) Wholesome Marketing Group(2021) The Cookie Lady’s Daughter(2017) Disability Start-Up Network

I was brought onto Liv Outdoor’s team to rebuild their graphic strategy and story telling opportunities for their FW24 season. While consulting for them I was able to redefine their graphic creation process and dig deeper into the why and how…. not what. And when we got to the ‘what’, making sure the graphic is 100% own able to their brand.The end result was 8 graphic tee's & 8 all over repeats used across men's and women's.

Lead a team of two designers in creating and developing the graphic direction across apparel, accessories and footwear.

Art directed, concepted and designed own-able gift cards for 2018, 2019 and 2020. Gift cards consisted of hand drawn illustration to lettering to photo styling. Gift card sales increased 20%.Worked closely with vendors on print production and techniques and budgets on marketing assets.Art directed, concepted and designed seasonal campaigns including in-store and the digital experience. I worked closely with stylists, set designers, shoppers and merchants on executing shoots.Built out Marshall's Instagram story system, in-store shoots twice. Worked closely with brand ops on what product wanted to be pushed.Art directed and designed Grand Opening campaigns for 2019 - 2020. Consisted of art directing the shoot as well as working closely with copy and brand messaging.Art directed and designed Grand Opening Hawaii campaign.

Designed window displays, signage, and emails for monthly campaigns.Concepted and designed elevated window displays pertaining to budget and trends.Created monthly associate style guide to assist store associates in the monthly collections.

Cross-functionally worked with brand senses, merchandising, planning, promotional, designers, marketing, and production to complete seasonal campaigns and urgent needs that were both domestic and international.Was responsible for the creative direction of the redesigned women's on product marketing which included joker tags, sewn labels, hang tags, and flashers. Worked closely with merchants and designers in order to create hangtags that informed the customers of certain product.Created signs for bi-monthly floor sets that included campaign material as well as evergreen signage for both domestic and international stores.Started the A&F Snapchat account with a team that showcased the home office and gave a sense of humanity to the brand.Designed seasonal A&F Snapchat Geofilters that can be used in stores domestically. Concepted new digital experience while exploring new email designs.Worked with marketing and production to concept seasonal campaigns that consisted of creative as large as window displays down to the smallest sign in store.Was part of the amazing team who rebranded Abercrombie & Fitch.(Assistant Graphic Designer Sept 2014 - Jan 2016)

Taught proper technique and demonstrated ballet, jazz, and contemporary styles to students ages 10-17Choreographed dances based on ability of students for local performances and recitals

Assisted with designing prints and shoe uppers to keep up with current trends while executing in an appropriate Keds styleResearched, designed, and created mood and trend boards for up coming season trends and how they would translate into footwearMatched pantones and colored materialSet up product, tech packs, materials, and prints for presentation meetingsHave a basic understanding of costing and production; comfortable working with cross-functional team membersCreated hand sketches showing initial ideas, then create CADS and material specs to start making samplesAssisted designers in creating original repeated artwork for materialResearched new and innovative materials and fabrics for upcoming designsPresented new shoe design with the Product Intern to the creative team on how to push Keds into a year round shoe choice. Designed multiple sandals while keeping the Keds DNA, consumer, and costing in mind Participated in Intern project targeting our consumer and their buying habits. Designed final PowerPoint that was presented to CEOs and emailed through out the company

Designed projections that were used during news stories and seen behind the anchor on the newsWorked in a team with multiple designers in order to complete the 6 daily news showsWorked under extreme time pressure and understood how TV stations operate within each groupUnderstood the difference between television design and print design