Creators Team Mixed Methods

Instagram Shopping Mixed Methods

Assessed and prioritized the research needs of a cross functional team, recommending when to use lean and traditional methodologies.Conceptualized, designed, and conducted quantitative and qualitativelean research projects focused on improving the customer experience during the guest journey across the app from booking to check-out and account management. Served as an advocate for the customer in strategic level product decisions while accounting for the needs of product, delivery, and design and ensuring measurement of new products through a variety of methods in production level testing.Evangelized research to non-researchers on a cross functional team showing the value of research when completing product discovery as well as equipping the team with the ability to generate qualitative insights with limited training and oversight.Efficiently designed process to track product discovery including research, design, and product work through all stages of discovery and delivery to better align the team and outside stakeholders. Mentored and onboarded junior researchers to the team through providing constructive feedback as well as helping to improve theirteams product discovery work.

Conceptualized, designed, and conducted quantitative research forproject focused on producing insights into the purchase journey of the connected consumer.Lead a diverse and multidisciplinary team to create a high quality,multi-method research project to be used as the foundation for future marketing decisions and in pitches to future clients.

• Conceptualized, designed surveys, assessments, and experiments, focusing on qualitative and quantitative survey methodologies, and conducted data analysis for over 30 research projects in 3 yrs. • Strong written and editorial skills demonstrated not only by authoring 6 first author publications, but also serving as a reviewer for 5 different peer-reviewed publications and Associate Editor of one journal.

• Strategically managed lab timeline by making decisions about the most effective means for achieving short and long-term lab goals.• Coordinated and maintained reports for all regulatory agencies, including the Institutional Review Board, as well as oversaw lab budget and expenses.• Solely responsible for the management, training, and mentoring of all lab staff, which included up to 12 undergraduate and 3 graduate level personnel.