Amanda Kraus Email & Phone Number

Harrington Park, Nj, Us

Treviso, It

Montvale, Nj, Us

Execute monthly promotional campaign strategy to support core product offerings and achieve sales goals.Develop brand awareness strategies and accompanying tactics based on identified consumer segments and industry trends.Collaborate with creative team to develop brand right sales and marketing tools.Ensure all retail marketing efforts align with brand strategy.Identify and evaluate local marketing engagement opportunities, including partnerships, local and regional events, PR opportunities, and digital/social campaigns.Communicate marketing strategy and plans to sales leadership team in a thorough and timely manner, to create enthusiasm and foster environment of collaboration Create and deploy local store marketing tool kits to ensure retail compliance with marketing goals while providing a turn-key marketing solutionManage retail marketing budget to monitor spend and ROICoach 1 direct report to develop skill sets across marketing disciplines

Edison, New Jersey, Us

• Partner cross functionally with Marketing and Sales teams to plan and develop marketing calendar and strategies for new product launches• Create tactical channel marketing programs for national department store accounts to effectively increase both sales and market share • Work closely with retail operations team to develop brand right initiatives to drive incremental traffic and sales at over 100 retail locations in the US and Canada• Analyze retail performance of marketing initiatives, competitive activity and market trends to identify sales opportunities• Build and maintain successful internal and external business partner relationships; accompany national account team to client meetings to present marketing plans and strategies• Ensure consistent brand voice across all consumer touchpoints, withing both owned and wholesale points of sale• Develop communication tools and processes to ensure proper visibility across channels and internal departments• Develop and manage channel marketing budget

Edison, New Jersey, Us

Edison, New Jersey, Us

• Developed marketing strategies and initiatives for $30 million Asia Pacific sales channel• Planned and manage a $1 million International marketing budget• Created sales and training tools for Asia Pacific accounts• Built relationships with key distributors and retailers in each Asia Pacific market • Oversaw local marketing and PR events, local advertising and promotions• Customized corporate marketing programs to achieve sales goals in key Asian markets

Edison, New Jersey, Us

Omaha, Ne, Us

• Developed standard and specialized packaging to increase brand awareness and drive revenue• Helped develop and implement customer acquisition and retention programs such as email campaigns, package insert programs and co-branded sweepstakes• Analyzed sales, traffic and consumer data to formulate marketing strategies and programs• Produced and maintained reports of daily and monthly sales and traffic activities• Initiated static and process oriented website changes with written recommendation and documentation• Promoted from Marketing Coordinator within 6 months of hire

Bachelor Of Science (Bs), American Studies, Minor In Art History

Bachelor'S Degree, American/United States Studies/Civilization