Amanda Kronfeld Email & Phone Number

San Diego, California, United States

Responsible for new and existing software initiatives to improve communication between internal teams and streamline Compliance and Credentialing business operations. Work with internal end users and a scrum team to improve products, address new challenges, and drive business outcomes. Responsibilities include:On-going development of the product vision, strategy, and roadmapDrive discovery activities – work with design and technical team members – to create effective solutions that deliver quantifiable value to Aya and our end users.Lead a cross-functional teams to realize product concepts and bring them to market.Manage expectations with stakeholders.Produce quality work while maintaining a strong sense of urgencySupport Production Support team with analyzing escalated issues

Responsible for the entire product lifecycle, from discovery to launch, of Sharp’s patient- and consumer-facing Revenue Cycle digital products, aligning with the overall strategy and company KPIs. Collaborate with cross functional team of developers, designers, IT teams, business stakeholders, and senior management, in an agile environment, to enable Sharp to collect revenue more efficiently and transparently while improving patient and consumer engagement and satisfaction. Additional Product Manager responsibilities include road mapping, feature prioritization, business case development, customer research, usability testing/moderation, product requirements, client presentations, delivery/launch, training, reporting/analysis, and performance monitoring.

Responsible for product management of current and future Sharp digital assets. The primary role responsibility is for strategic direction, product planning, roadmap creation, execution and adoption of solutions throughout the product development lifecycle. Additional responsibilities include business case development, competitive analysis, product requirements, product status reports, delivery/launch, site integration, training, reporting/analysis, and performance monitoring.

Responsible for creating and managing strategies that leverage search engine marketing tactics to accomplish Sharp HealthCare’s goals and objectives. Responsible for optimizing new and existing content for Sharp HealthCare’s public Web site – www.sharp.com. Monitor, on an on-going basis, SEO results and manage projects to ensure continued high search engine rankings. Conduct keyword research and competitive analysis for SEO projects and pay per click (PPC) campaigns. Responsible for Sharp’s 70+ PPC campaigns on Google, Bing/Yahoo as well as advertising on Facebook. Proactively monitor campaign results, analyze key metrics, optimize click-through and conversion rates, make strategic PPC campaign recommendations and optimize landing pages for search engine quality score. Work with Sharp’s hospitals, entities and departments to integrate online marketing efforts with offline marketing materials (and vice versa).Work on new functionality projects with Web developers including new CMS implementation, site redesign, mobile redesign and patient tools – all the while keeping search engine optimization/friendliness and user experience in mind.

Develop content for Sharp Web digital propertiesEdit content submitted by marketing team and other content contributorsManage internal client relationshipsIdentify and develop new functionality for Sharp digital properties Monitor web analytics and prepares/presents reportsPromotes Sharp's digital properties through new marketing strategies Email newsletter developmentPPC advertisingSearch engine optimization

Marketing contact for Sharp Coronado Hospital. Position included supporting the strategic direction and implementation of marketing, advertising, public relations, internal and external communications, special events and web content for the hospital.

Performed accounts payable functions for 10 entities and accounts receivable functions for 51 commercial tenants. Reconciled bank deposits. Assisted General Manager with leasing commercial properties.

Ba, Communications, Minor In Marketing

Activities and Societies: Board member of Health Care Communicators San Diego --2003-2006 Graduated San Diego State with distinction.

Pr And Internet Marketing