Associate Director, Marketing
Current
Nov 2024 - Present
AeroLeads people directory · profile
Amanda Lapointe Email & Phone Number
Associate Director, Marketing
at
AbbVie
1 work email found
@abbott.com
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Who is Amanda Lapointe? Overview
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Quick answer
Amanda Lapointe is listed as Associate Director, Marketing at AbbVie, based in United States. AeroLeads shows a work email signal at abbott.com and a matched LinkedIn profile for Amanda Lapointe.
Amanda Lapointe previously worked as Marketing Manager at Abbvie and Project Manager II, Customer Experience at Abbvie. Amanda Lapointe holds Bachelor Of Arts (B.A.) Magna Cum Laude, Economics, History, Women'S And Gender Studies from Boston College.
Company email context
Email format at AbbVie
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{first}.{last}@abbott.com
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AeroLeads found 1 current-domain work email signal for Amanda Lapointe. Compare company email patterns before reaching out.
Profile bio
About Amanda Lapointe
Amanda Lapointe is a Associate Director, Marketing at AbbVie. She possess expertise in advertising, facebook, social media, integrated marketing, event planning and 6 more skills. Colleagues describe her as "Amanda reported to me for five years at Terlato where she started as an Assistant Marketing Manager and quickly was promoted two times to end as a Marketing Manager. Amanda’s greatest strengths are her strong work ethic and business acumen. She takes on a strong understanding of her brands purpose and objectives and works together with the salesforce, media agencies and others to develop a marketing plan that sets to achieve increased brand awareness and growth. She is innovative and creative. Lead executives, the salesforce and the entire marketing team value Amanda as a person, a marketer and someone to rely on to get it done…and done very well."
Listed skills include Advertising, Facebook, Social Media, Integrated Marketing, and 7 others.
Current workplace
Amanda Lapointe's current company
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9 roles
Amanda Lapointe work experience
A career timeline built from the work history available for this profile.
Marketing Manager
Dec 2021 - Nov 2024
Project Manager Ii, Customer Experience
Mar 2021 - Dec 2021
Marketing Manager
Brand manager for multiple premier wine brands accountable for delivering US P&L growth via development and deployment of 360 marketing strategies and go-to-market plans-Lead development and execution of national sales and marketing strategies for four brands including brand positioning, product strategy, annual brand plans, inventory management, pricing strategy and sales team support across consumer and distributor channels-Successfully relaunched top-priority wine brand nationally, leading to 87% volume growth in two years-Accountable for development and maintenance of global supplier relationships to support strategic company initiatives-Managed agency of record relationship for #2 brand in company-Appointed to lead company’s brand innovation pipeline for wine brands under $30. Responsible for new brand development to include target consumer and positioning, profitability assessment, and development and execution of launch strategy-Awarded Marketer of the Year at 2018 National Sales and Marketing meeting
Jan 2019 - Mar 2021
Associate Marketing Manager
Nov 2017 - Dec 2019
Assistant Marketing Manager
Mar 2016 - Nov 2017
Senior Account Executive
Agency of record account services lead for major CPG global pest control brand. Lead the development of multiple IMCs (integrated marketing campaigns) across five inter-agency teams. Assumed project leadership to ensure deliverables were provided on-time, on-budget, and in alignment with brand business objectives-Supported big idea and strategic channel plan development for integrated North American campaign; managed and coordinated teams to deliver most dynamic and effective cross-functional work for client -Tactics included: television, homepage takeovers (over 140MM impressions in a single day), microsites, digital video, media partnerships, display ads, owned / paid social and email-Pushed client to evolve media plan to match changing consumer behaviors. Moved IMC plan from focusing the majority of the budget on TVCs to 70% digital spend-Facilitated the redesign of global website platform for the brand; provided strategic insight and gained client alignment to website business requirements, UX, creative design, and technical development-Built executive-level relationships with clients, fostering trusting dialogue between agency and clients to create an integrity-filled working environment for all teams-Spearheaded the development of long-term media relationships; coordinating, planning, and attending full day spark sessions with priority partners such as Facebook and Google; ensured that session outcomes were executed
Apr 2015 - Feb 2016
Account Executive
Sep 2013 - Mar 2015
Assistant Account Executive
Executed account management for financial services client Discover in the digital realm including social media, online advertising, website, and mobile applications. Interned on Stelara pharmaceutical account supporting CRM digital communications-Lead multiple client projects including mobile webpage redesign and monthly social media content creation, coordination of project timelines and achieving performance KPIs-Supervised the development of comprehensive strategy based on brand voice, aesthetic identity, customer intelligence, seasonally relevant initiatives, and effective community management practices to increase engagement
Sep 2012 - Sep 2013
1 education record
Amanda Lapointe education
-
Boston College
FAQ
Frequently asked questions about Amanda Lapointe
Quick answers generated from the profile data available on this page.
What company does Amanda Lapointe work for?
Amanda Lapointe works for AbbVie.
What is Amanda Lapointe's role at AbbVie?
Amanda Lapointe is listed as Associate Director, Marketing at AbbVie.
What is Amanda Lapointe's email address?
AeroLeads has found 1 work email signal at @abbott.com for Amanda Lapointe at AbbVie.
Where is Amanda Lapointe based?
Amanda Lapointe is based in United States while working with AbbVie.
What companies has Amanda Lapointe worked for?
Amanda Lapointe has worked for Abbvie, Terlato Wines, Energy Bbdo, and Draftfcb.
How can I contact Amanda Lapointe?
You can use AeroLeads to view verified contact signals for Amanda Lapointe at AbbVie, including work email, phone, and LinkedIn data when available.
What schools did Amanda Lapointe attend?
Amanda Lapointe holds Bachelor Of Arts (B.A.) Magna Cum Laude, Economics, History, Women'S And Gender Studies from Boston College.
What skills is Amanda Lapointe known for?
Amanda Lapointe is listed with skills including Advertising, Facebook, Social Media, Integrated Marketing, Event Planning, Marketing, Leadership, and Online Advertising.
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